About Live Nation Entertainment, Inc.
Live Nation Entertainment holds center stage as the world's largest ticket seller and promoter of live entertainment. All total, the company connects over 580 million fans across all of our concerts and ticketing platforms in 46 countries. Through Ticketmaster, it sells more than 485 million tickets annually for events at arenas, stadiums, theaters, festival sites, clubs, and other venues across the world. Live Nation owns, operates, has exclusive booking rights for, or has an interest in some 275 venues, including the House of Blues clubs. Also a leading artist management firm, the company has nearly 110 managers providing services to more than 500 artists. Live Nation has offices in 40 countries and generates two-thirds of its revenue in the US.
Live Nation's reportable segments are Concerts, Ticketing, and Sponsorship & Advertising.
Its Concerts segment accounts for more than 80% of revenue. Operations involve global promotion of live music events in Live Nation-owned and operated venues and in rented third-party venues. The segment also operates and manages music venues, and produces music festivals across the world.
Live Nation's Ticketing segment accounts for nearly 15% of revenues. It sells tickets for events on behalf of clients and retains a fee, or service charge, for these services. It sells tickets through websites, mobile apps, ticket outlets, and telephone call centers.
Sponsorship & Advertising generates about 5% of revenues. The segment sells space across its venues, tickets, websites, and other properties to help brands reach fans.
Beverly Hills, California-based Live Nation owns, operates, leases, or has booking rights in some 145 North American venues and about 80 international ones. The company generates over a third of its revenue from international operations.
Sales and Marketing
Live Nation promotes its events and sells tickets through websites (www.livenation.com and www.ticketmaster.com) and apps. It also sells tickets in numerous retail outlets and call centers.
The company spent $452.7 million, $443.2 million, and $378.1 million on advertising and promotional expenses for the years 2019, 2018, and 2017, respectively.
Live Nation's revenue increased consistently year-over-year over the last five years as supply and demand for live entertainment continues to grow along with festival attendance and large strategic sponsors. Profits during this time, however, were all over the map. The company recorded losses in 2015 and 2017 before reporting strong earnings in 2018 and 2019.
Live Nation continued to see strong demand for live events in 2019, driving 7% revenue growth to $11.5 billion, up from $10.8 billion in 2018. Its Concerts segment was the largest contributor to revenue growth Overall, Concerts sales grew by 1.5 million, an increase of 19% over the prior year.
Net income grew in to $69.9 million 2019 from $60.2 million in 2018.
Cash at the end of 2019 was $2.5 billion, including the face value of tickets sold for clients. The firm generally does not use client cash for financing or investing as the amounts are payable to clients on a regular basis. Cash from operations was $469.8 million, while investing activities used $691 million. Financing activities provided $328.9 million.
Live Nation's strategy is to grow and innovate through the initiatives listed below.
Expanding its Concert Platform. Live Nation will deliver more shows, grow its fan base and increase its ticket sales by continuing to build portfolio of concerts globally, expanding business into additional top global music markets, and further building presence in existing markets.
Growing its Revenue per Show. Live Nation will grow revenue per show across its venues through more effective ticket pricing, broader ticketing distribution and more targeted promotional marketing.
Selling More Tickets and Investing in Product Improvements. Live Nation is focused on selling tickets through a wide set of sales channels, including mobile and online, and leveraging its fan database.
Growing Sponsorship and Advertising Partnerships. Live Nation will continue to drive growth in its sponsorship relationships and capture a larger share of the global music sponsorship market.
Robert Sillerman began his career teaching advertisers how to reach young consumers. He started investing in radio and TV stations and founded SFX Broadcasting (named for a scrambling of his initials) in 1992. In early 1997 the firm entered the live entertainment field with the formation of SFX Concerts. In 1998 it acquired national concert producer PACE Entertainment.
Radio station owner Clear Channel Communications bought the firm for about $4 billion in 2000. SFX became Clear Channel Entertainment and was spun off as a publicly traded company in 2005. The company gained House of Blues-branded music venues the following year when it acquired rival HOB Entertainment for $354 million. In 2010 the company acquired Ticketmaster Entertainment and became Live Nation Entertainment.
9348 Civic Center Dr Lbby
Beverly Hills, CA 90210-3642
Phone: 1 (310) 867-7000
Employer Type: Publicly Owned
Stock Symbol: LYV
Stock Exchange: , NYSE
President and COO: Joe Berchtold
Chairman: Gregory B. Maffei
CEO and Director: Michael Rapino
Employees (This Location): 200
Employees (All Locations): 25,900
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