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About Hulu, LLC

Disney's answer to Netflix, Hulu offers on-demand streaming of TV and films from every major US broadcast network. Delivered to some 38.8 million subscribers exclusively in the US via the internet, Hulu offers content from the likes of NBCUniversal, 21st Century Fox, The Walt Disney Company, and CBS; it also produces content of its own, such as The Handmaid's Tale, and The Act. Packages include ad supported and ad-free subscriptions, as well as the Hulu + Live TV package that bundles live sports, news, and entertainment. Launched in 2008, Hulu is established as a joint venture between News Corporation and NBC Universal, and later Providence Equity Partners and The Walt Disney Company.

Operations

Hulu users can choose from more than thousands of current prime time TV shows, movies, and documentaries. Users can select plans from Hulu, Hulu (No Ads, and Hulu + Live TV that can be switched or cancelled anytime. It has over 70,000 TV episodes and movies and more than 65 live channels.

Geographic Reach

Hulu has eight offices in US, as well as in Beijing, China.

Sales and Marketing

Hulu boasts a fast-growing subscriber base of some 38.8 million. To supplement revenue, Hulu's basic packages also have adverts, while its costlier packages are ad-free. Hulu hosts content from 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks, and Discovery Networks.

Strategy

In 2019, Hulu's ownership group went down by one when AT&T sold its stake back to Hulu for $1.4 billion. The deal values Hulu at about $15 billion. With its acquisition of Time-Warner content providers such as HBO, AT&T no longer had a place for Hulu in its portfolio. AT&T's exit leaves Disney and Comcast as Hulu's owners.

In mid-2020, Hulu announced the launch of GatewayGo, a new ad experience designed to allow viewers to connect and interact directly with a brand and take action on their second screen — like access personalized offers, while being minimally intrusive to the viewer. SmileDirectClub, The RealReal and Sweetgreen are among its exclusive launch partners for this new experience.

GatewayGo couples traditional living room video ads with new, action-oriented capabilities to facilitate seamless connections between viewers and advertisers — such as receiving more information from a brand.

Hulu, LLC

2500 Broadway Ste 200
Santa Monica, CA 90404-3071
Phone: 1 (310) 571-4700

Firm Stats

Employer Type: Privately Owned
CEO: Mike Hopkins
CTO: Tian Lim
CFO: Elaine Paul
Employees (This Location): 138
Employees (All Locations): 2,350

Major Office Locations

Santa Monica, CA

Other Locations

Los Angeles, CA
Seattle, WA

Competitors