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Hulu, LLC
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About Hulu, LLC

Hulu is a go-to service for online TV. The company operates an ad-supported website Hulu.com that allows viewers to watch online video content -- TV shows, clips, and movies -- for free. Its premium service Hulu Plus allows streaming of full current and past season content on everything from TV sets and PCs to mobile phones and tablets for a monthly subscription fee. Hulu's programming is provided by more than 400 content companies, including network TV providers ABC, FOX, and NBC, as well as film studios MGM, Paramount, and Sony. Those that have advertised on Hulu since its launch in 2008 include McDonald's, Microsoft, Target, and Toyota.

Operations

Users can choose from more than thousands of current prime time TV shows, movies, and documentaries. While the site is primarily ad-supported, the company also has revenue-sharing arrangements with partner sites such as AOL, MSN, and Yahoo!, to which Hulu distributes content. The agreements helped the company diversify its revenue stream.

Geographic Reach

Hula has double its number of subscribers in recent years. The company now has 4 million paying subscribers.

Financial Performance

Hulu's sales jumped more than 65% to $695 million in fiscal 2012, driven by advertising and subscriptions.

Strategy

In 2019, Hulu's ownership group went down by one when AT&T sold its stake back to Hulu for $1.4 billion. The deal values Hulu at about $15 billion. With its acquisition of Time-Warner content providers such as HBO, AT&T no longer had a place for Hulu in its portfolio. AT&T's exit leaves Disney and Comcast as Hulu's owners.

Hulu started charging a fee for expanded access to content through its Hulu Plus service. Hulu Plus also distributes content to mobile devices, such as Apple's iPad and iPhone. The company's goal is to lead the online video advertising market.

In 2015 the company launched a commercial-free Hulu option to rival services from Netflix and Amazon.

Hulu, LLC

2500 BROADWAY FL 2
Santa Monica, CA 90404-3071
Phone: 1 (310) 571-4700

Stats

Employer Type: Privately Owned
CEO: Mike Hopkins
CTO: Tian Lim
CFO: Elaine Paul
Employees (This Location): 167
Employees (All Locations): 1,000

Major Office Locations

Santa Monica, CA

Other Locations

Los Angeles, CA
Seattle, WA