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About Hulu, LLC

Disney's answer to Netflix, Hulu offers on-demand streaming of TV and films from every major US broadcast network. Delivered to more than 25 million subscribers exclusively in the US via the internet, Hulu offers content from the likes of NBCUniversal, 21st Century Fox, The Walt Disney Company, and CBS; it also produces content of its own, such as The Handmaid's Tale, and The Looming Tower. Packages include ad supported and ad-free subscriptions, as well as the Hulu + Live TV package that bundles live sports, news, and entertainment. Launched in 2008, Hulu is owned by The Walt Disney Company (60%) and Comcast (30%), but Disney retains full operational control.

Operations

Hulu users can choose from more than thousands of current prime time TV shows, movies, and documentaries. 

Geographic Reach

Hulu has offices in New York, Chicago, Detroit, San Antonio, San Francisco, Santa Monica, and Seattle, as well as in Beijing, China.

Sales and Marketing

Hulu boasts a fast-growing subscriber base of 25 million, but still lags far behind streaming giant Netflix's +145 million subscribers. To supplement revenue, Hulu's basic packages also have adverts, while its costlier packages are ad-free. Hulu hosts content from 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks, and Discovery Networks.

Strategy

In 2019, Hulu's ownership group went down by one when AT&T sold its stake back to Hulu for $1.4 billion. The deal values Hulu at about $15 billion. With its acquisition of Time-Warner content providers such as HBO, AT&T no longer had a place for Hulu in its portfolio. AT&T's exit leaves Disney and Comcast as Hulu's owners. 

Now that Disney is Hulu's majority owner, the streaming service is likely to become much more focused on Disney content. To what extent remains to be seen as Disney has also announced a streaming service of its own, Disney+, to launch in late 2019. 

Hulu, LLC

2500 BROADWAY STE 200
Santa Monica, CA 90404-3071
Phone: 1 (310) 571-4700

Stats

Employer Type: Privately Owned
CEO: Mike Hopkins
CTO: Tian Lim
CFO: Elaine Paul
Employees (This Location): 170
Employees (All Locations): 1,000

Major Office Locations

Santa Monica, CA

Other Locations

Los Angeles, CA
Seattle, WA