The answers to your research questions just may in fact be blowing in the wind. Gale, part of Cengage Learning, publishes educational and reference material for schools, libraries, and businesses. The company creates and maintains some 300 databases that are available in a variety of print and online formats. It also offers more than 20,000 magazine, journal, and newspaper titles. Holdings include Macmillan Reference USA (reference titles), Lucent Books (K-12 education), and Thorndike Press (large print editions of popular titles). Gale was formed in 1954 by Frederick Gale Ruffner, who wanted to create a comprehensive list of US associations.
Geographic Reach
Gale has offices in Australia, Mexico, Singapore, the UK, and the US.
Sales and Marketing
Gale sells directly to libraries and distributors, and has distribution arrangements with leading information service providers such as Dow Jones, LexisNexis, Thomson Reuters, and Bloomberg. Approximately 70% of the company's business comes from recurring subscriptions and sales. Historically the company has targeted customers that include academic, public, K-12, corporate, and government libraries.
Strategy
The company has used partnerships with various other companies to grow its business.
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