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About Consumer Reports, Inc.

Consumers Union of United States (CU) inspires both trust and fear. Best known for publishing Consumer Reports magazine, the independent not-for-profit organization serves as a consumer watchdog, providing research and testing on products ranging from candy bars to car. Print products include its flagship magazine as well as special-interest publications covering autos, home, and health and food. Its subscription-based website offers more than 9,000 ratings. CU accepts no advertising and derives income from the sale of Consumer Reports and other services, and from non-commercial contributions, grants, and fees. CU traces its roots to 1926, when engineer Frederick Schlink organized a "consumer club" to rate products.

Strategy

The company's strategy centers around informing consumers through expert-driven reviews and reports from a staff of roughly 140 writers and editors, designers, and video, social media and web producers. The flagship Consumer Reports magazine reaches more than 3.6 million paying members, while its online audience includes some 2.9 million paying members and more than 15 million unique monthly visitors.

The organization is focused on producing more digital content, including via mobile apps and content licensing partnerships; and through social media channels such as Facebook, Instagram, Pinterest, and Twitter. Its in-house production unit produces multimedia content, including podcasts and video for its own website, as well as for Amazon and Apple.

Consumer Reports, Inc.

101 TRUMAN AVE
Yonkers, NY 10703-1044
Phone: 1 (914) 378-2000

Stats

Employer Type: Privately Owned
Managing Director, Consumer Reports Best Buy Drugs: Steve Findlay
President and CEO: James A. Guest
Director Policy Outreach and Southwest Office: Reggie James
Employees (This Location): 400
Employees (All Locations): 480

Major Office Locations

Yonkers, NY

Other Locations

San Francisco, CA
Colchester, CT
Austin, TX