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About Cequel Communications, LLC

Cequel Communications does business as Suddenlink and is part of Altice USA, which offers cable TV, high-speed internet access, and phone services to mostly rural markets across the American south. The company counts about 1.4 million residential and business customers in Arkansas, Louisiana, North Carolina, Oklahoma, Texas, West Virginia, and other states. Suddenlink's business-oriented services include high-capacity networking and web hosting. It also offers home security system installation and monitoring services. The company's CoStreet division provides fiber optic networking and backhaul services to other carriers. 

Operations

The majority of Suddenlink's 1.4 million customers are residential, basic cable subscribers that receive fewer than 30 channels. About 835,000 customers subscribe to digital cable and receive up to 300 channels. More than 1 million residential customers also rely on Suddenlink for internet service, while about 470,000 others have traditional telephone lines. Suddenlink has other businesses that include equipment rental and advertising sales.

Geographic Reach

While Suddenlink's customers are concentrated in the south, it has expanded its geographic footprint to California and Ohio.

Sales and Marketing

Competition is fierce for cable and satellite TV customers, with traditional phone providers such as AT&T and Verizon taking market share away from traditional cable TV providers. Suddenlink uses multiple sales channels to reach current and potential customers, including inbound customer care centers, outbound telemarketing, retail locations, field technician sales and door-to-door sales. It also uses TV, radio, newspaper, direct mail and outdoor advertising. Of course, as a cable provider, TV ads on its own cable systems are available free of charge.

Financial Performance

Suddenlink contributed about €610 million to Altice revenue in 2016 with sales rising about 7% year-over-year and not accounting for the impact of currency exchange rates. Suddenlink's average revenue per user from fiber and cable customers was about €108 in the 2016 fourth quarter.

Strategy

Part of Suddenlink's plan to gain customers has been to bring big city telecommunications services to small towns. Since 2015, the company has rolled out high-speed internet service of 1 gigabit per second to nearly 50 non-metro markets in the south and southwest. Municipalities to which Suddenlink serves up 1 gig service include Amarillo, Texas, Muskogee, Oklahoma, Clovis, New Mexico, and Rocky Mount, North Carolina. The 1 Gig service is available to about 60% of Suddenlink's network, up from 20% before the acquisition by Altice.

Cequel Communications, LLC

3015 S SOUTHEAST LOOP 323
Tyler, TX 75701-7320
Phone: 1 (314) 965-2020

Firm Stats

Employer Type: Privately Owned
Senior Vice President Chief Accounting Officer: James B Fox
Senior Vice President, Business Planning and Performance: Justin Freesmeier
Chief Operating Officer: Thomas P McMillin
Employees (This Location): 200
Employees (All Locations): 6,400

Major Office Locations

Tyler, TX

Other Locations

Arkadelphia, AR
Batesville, AR
Cabot, AR
El Dorado, AR
Helena, AR
Malvern, AR
Pine Bluff, AR
Russellville, AR
Auburn, CA
Bishop, CA
Eureka, CA
Marina, CA
Truckee, CA
Fort Scott, KS
Pikeville, KY
Bossier City, LA
Minden, LA
Natchitoches, LA
Ruston, LA
Sibley, LA
Winnfield, LA
Carthage, MO
Neosho, MO
Ozark, MO
Trenton, MO
Greenville, NC
New Bern, NC
Washington, NC
Enid, OK
Fort Sill, OK
Grove, OK
Healdton, OK
Hugo, OK
Purcell, OK
Weatherford, OK
Abilene, TX
Amarillo, TX
Andrews, TX
Athens, TX
Big Spring, TX
Bryan, TX
Burkburnett, TX
Canyon, TX
Childress, TX
Clarksville, TX
College Station, TX
Conroe, TX
Georgetown, TX
Hamlin, TX
Henderson, TX
Huntsville, TX
Jacksonville, TX
Kingwood, TX
Leander, TX
Lubbock, TX
Lufkin, TX
Midland, TX
Mineola, TX
Mount Pleasant, TX
Nacogdoches, TX
Onalaska, TX
Paris, TX
Pecos, TX
Plainview, TX
San Angelo, TX
Snyder, TX
Sulphur Springs, TX
Sweetwater, TX
Tulia, TX
Tyler, TX
Wellington, TX
Wichita Falls, TX
Beckley, WV
Buckhannon, WV
Parkersburg, WV
Point Pleasant, WV