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CBS Broadcasting Inc.
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At a Glance


Well-known entertainment company with many employment opportunities and positions

Comprehensive salary and benefits package


Office politics in some divisions

Many positions require early morning hours and overtime

The Bottom Line

Established conglomerate with many divisions in television, radio, publishing and other entertainment media

About CBS Broadcasting Inc.

The forensic evidence shows this company is tops in the TV ratings. CBS Broadcasting owns and operates the CBS Television Network, the #1 watched broadcast network in the US. Its top shows include CSI: Crime Scene Investigation and its two spinoffs, as well as The Mentalist, NCIS, and a host of primetime comedies. It boasts more than 200 affiliate stations around the country, including about 15 stations that are company-owned and -operated. In addition, CBS Broadcasting oversees The CW Network, a 50%-owned joint venture with Time Warner's Warner Bros. Entertainment. The company is a unit of media conglomerate CBS Corporation.


Like most other big media businesses, CBS Corporation aims to integrate its content creation and distribution arms in order to generate multiple streams of revenue, and the CBS network plays a pivotal role within that strategy. The network generates revenue from advertising for shows created by the company's production units (namely CBS Television Studios), and it serves as a point of contact with a large audience to help cross-promote other CBS properties, including books (Simon & Schuster), consumer products and DVDs, and Internet sites (CBS Interactive). It is also the biggest portion of CBS Corporation's entertainment segment, which accounts for about 55% of sales.

Sales and Marketing

The CBS network depends on advertising for the lion's share of its revenue, which means it is constantly focused on fine-tuning its programming to keep audiences glued to the television. In that endeavor CBS had been very successful: The network has dominated the ratings race for most of the past decade thanks to its primetime criminal dramas and sitcoms, including Two and a Half Men and The Big Bang Theory . It is also second only to FOX in the coveted 18-49 demographic, though its core primetime shows still skew more towards older audiences than some of the other networks.


Heavy investment in sports programming also helps boost the network's audience numbers. CBS is also focused on the financial health of its broadcasting affiliates, including such big station groups as Gray Television and LIN Media.

While positions in the broadcast ratings game have become largely entrenched, CBS has not rested on its laurels. CBS is continuing to diversify its revenue streams through interactive media. The network distributes many of its shows online as well as through and Apple's iTunes store.

CBS Broadcasting Inc.

524 W 57th St
New York, NY 10019-2930
Phone: 1 (212) 975-4321

Firm Stats

Employer Type: Privately Owned
Svp, Administration: Kenneth Cooper
Executive Vice President, Programming, CBS Sports: Rob Correa
Evp And Chief Corporate Content Licensing Officer: Scott Koondel
Employees (This Location): 1,800
Employees (All Locations): 6,400

Major Office Locations

New York, NY

Other Locations

Culver City, CA
Garden Grove, CA
Los Angeles, CA
Oakland, CA
Riverside, CA
Sacramento, CA
San Diego, CA
San Francisco, CA
Santa Clara, CA
Santa Clarita, CA
Santa Monica, CA
Studio City, CA
Denver, CO
Washington, DC
Clearwater, FL
Hialeah, FL
Miami, FL
Miami Beach, FL
West Palm Beach, FL
Atlanta, GA
Honolulu, HI
Chicago, IL
Homewood, IL
Allston, MA
Boston, MA
Baltimore, MD
Pikesville, MD
Birmingham, MI
Southfield, MI
Minneapolis, MN
Saint Louis, MO
Butte, MT
Ringwood, NJ
New York, NY
Rochester, NY
Altus, OK
Bala Cynwyd, PA
Madison, PA
Monroeville, PA
Philadelphia, PA
State College, PA
Jenkinsville, SC
Beaumont, TX
San Antonio, TX
Ogden, UT
Moscow, Russia