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About A&E Television Networks, LLC

This company offers both art and entertainment in spades. A&E Television Networks (AETN) owns and operates a portfolio of about ten cable TV channels, the most well-known of which are A&E, Lifetime, and HISTORY. Its A&E network offers a mix of reality-based programming and documentaries, and the HISTORY channel airs original programs on historical topics. Other channels include VICELAND and BIOGRAPHY. The company reaches some 335 million TV viewers worldwide and more than 500 million digital users. It has operations in New York and other cities throughout the US as well as in London, Singapore, Seoul, and Tokyo. AETN was founded in 1983 and is a joint venture between Hearst Corporation and Walt Disney Company.

Strategy

Like other commercial TV players, AETN is locked in a constant struggle to attract and retain viewers in order to boost how much it charges advertisers for air time. In the era of cord-cutting this mission has become increasingly challenging. In response to more viewers dropping their cable subscriptions, AETN increased its advertising in the second quarter of 2019. Among all major network groups the company had the biggest increase in amount of advertising, growing year-over-year from 13.5 minutes to 14 minutes per hour.

AETN is also courting brands that don't typically advertise on TV with a new tool called P1 that it launched in 2019. It says P1 is designed to lower the cost of entry for small and mid-size clients while offering enhanced digital-style metrics. P1 is able to reduce costs by broadcasting customers' commercials on a single network, as opposed to the company's full portfolio, which is how deals are usually constructed. Customers also receive reports with metrics that are similar to ones they would get from Facebook or Google.

As of March 2019, A&E's viewership averaged about 990,000 viewers in prime time. Its top-rated show, Live PD, averaged just under 2 million total viewers. Lifetime also saw its audience grow to average about 624,000 viewers. And while HISTORY's viewership was down from prior years, it still averaged some 1.15 million viewers in prime time.

 

A&E Television Networks, LLC

235 E 45TH ST
New York, NY 10017-3340
Phone: 1 (212) 210-1400

Stats

Employer Type: Privately Owned
President and CEO: Nancy Dubuc
EVP, Finance, and CFO: Gerard Gruosso
Chairman: Abbe Raven
Employees (This Location): 415
Employees (All Locations): 1,047

Major Office Locations

New York, NY

Other Locations

Los Angeles, CA
Stamford, CT
Atlanta, GA
Chicago, IL