Skip to Main Content
The Npd Group Inc logo

The Npd Group Inc


2018 Vault Rankings

About The Npd Group Inc

The NPD Group helps its more than 2,000 clients fatten their coffers by giving them the skinny on consumer behavior. A global market research firm, the NPD Group offers retail sales tracking services, partnering with some retailers representing over 600,000 stores worldwide. It tracks consumer buying behavior through an online panel consisting of more than 12 million consumers. The firm offers market insight across numerous industries, including apparel, consumer technology, foodservice, media entertainment, and video games. Controlled by CEO Tod Johnson, NPD Group operates through offices in 30 cities worldwide.


NPD Group organized its solutions into three divisions: Best-in-class Data, comprised of checkout omnichannel, consumer tracking, distributor tracking, and tracking retail tracking; Prescriptive Analytics, offers analytic reporting, checkout buyer analytics, forecasting and future of series price & promotion management, and segmentation; and Industry Expertise, delivers actionable insights to help companies boost their bottom line.

Geographic Reach

The New York-based firm conducts its business in about 20 countries with offices in nearly 30 cities. NPD Group tracks businesses across the Americas, Europe, and Asia/Pacific.

Sales and Marketing

NPD Group serves financial services, manufacturers, retailers, and public sector in making strategic business decisions internationally, nationally, and locally. The firm is also serving various range of industries such as apparel, automotive, B2B Technology, home, media entertainment, and sports, among others.

Mergers and Acquisitions

In late 2020, The NPD Group has acquired Connecticut based Pricing Excellence, a retail analytics company which uses proprietary cloud-based computing technologies to deliver market insights. The acquisition complements NPD's robust portfolio of information services spanning more than 20 industries with new methodologies that will enhance the firm's ability to provide insight across emerging channels and provide more granular data faster.

Company Background

Founded by Henry Brenner as Home Testing Institute in 1953, the company changed its name to National Purchase Diary Panel in 1967, later becoming known as NPD Group. Johnson, who joined the firm in 1971, acquired control of NPD when Brenner retired in 1986.

The Npd Group Inc

900 W Shore Rd
Port Washington, NY 11050-4663
Phone: 1 (516) 625-0700

Firm Stats

Employer Type: Privately Owned
Chairman: Tod S. Johnson
COO and CFO: Tom Lynch
President and CEO: Karyn Schoenbart
Employees (This Location): 561
Employees (All Locations): 1,447

Major Office Locations

Port Washington, NY

Other Locations

Rosemont, IL
New York, NY
Port Washington, NY
Uniondale, NY
Houston, TX