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Reynolds American Internship Program

About Reynolds American Internship Program

Reynolds American, Inc. is owned by the BAT Group (British American Tobacco), a British-based holding company, which operates in over 100 countries worldwide. BAT-owned companies manufacture tobacco products, including international and domestic brands of cigarettes, and provide financial and insurance services. 

Internship Program
Internships at Reynolds American Inc can lead to a successful and rewarding career at a global organization. In fact, some of the company’s current vice presidents began their career journey as interns. Reynolds American Inc. takes great care to shape an internship experience that’s meaningful, challenging and memorable. Internships are professional experiences in which interns’ insights, contributions and energy are valued by the teams of which they’re a part. Interns are empowered to make a difference from the very first day they join the team. Participants will have the chance to exercise initiative, work with their peers to develop creative solutions to problems; and interact with leadership throughout the organization.

Trade Marketing Internships
This internship is with RAI Trade Marketing Services Company — the operating company which represents RAI’s entire portfolio of brands.

Trade Marketing Interns will have the opportunity to learn about product sales and distribution, Consumer Marketing Brand Strategies, effective consumer engagement, and tobacco product awareness.

Under the guidance of Trade Marketing mentors, interns will be tasked with calling on established traditional and nontraditional retail outlets, building outstanding relationships with store managers/owners, and actively promote the marketing mix and drive performance against assigned quantitative and qualitative sales goals and brand building measures. The Intern will also develop a strategic business analysis project to address real business opportunities.

Non-Trade Marketing Internships
Interns are provided with challenging project assignments with opportunity for significant exposure to other company functions. Interns will assist the function in delivering creative and innovative solutions through a project to achieve maximum business benefit across every facet of RAI and its operating companies. Summer interns will have Winston-Salem based assignments.

Previous interns have:

  • Engaged with key stakeholders in the Information & Digital Technology function to understand our cloud based environment from both a technical & functional perspective and developed a long term management action plan that significantly reduces the associated costs;
  • Researched the Vapor category specific to e-liquids, the consumer journey, and made recommendations on business initiatives;
  • Engaged with cross-functional teams and external stakeholders to develop/evolve the ecommerce consumer retention program;
  • Identified the most appropriate marketing strategies to support expansion for new category products;
  • Influenced strategic direction on how to effectively communicate with moist snuff consumers using technology and new marketing methods;
  • Developed a post-engagement communication plan to foster interaction across web, email and direct mail touch points;
  • Maximized efforts to engage Adult Tobacco Consumers (ATCs) for brands through thoughtful integrated promotion;
  • Created a centralized code repository for 3rd party web development to be managed internally by RAI thus mitigating the risk associated with the disjointed methods imposed by the individual interactive agencies;
  • Researched, analyzed and recommended processes for both the Information Management and Research & Development teams to maintain the technical environment and relevant documentation for R&D instrumentation and labs;
  • Engaged with key stakeholders in Strategy & Planning, Consumer Marketing, Trade Marketing and Finance functions to gain foundational category knowledge;
  • Performed a market basket analysis of the nicotine category for key customers;
  • Reviewed market data obtained from a new data source and utilized it to analyze and better understand consumer purchasing patterns; and
  • Leveraged market basket analysis to capture new insights around nicotine category trends and overall consumer purchasing dynamics.

In addition, all interns, both Trade Marketing and Non-Trade Marketing, will:

  • Spend time with C-Suite leadership during a series of leadership roundtable events
  • Gain insight into what it’s like to work for a global organization, and learn more about global development opportunities and career pathways at RAI
  • Collaborate directly with experienced professionals on a challenging and meaningful project
  • Present findings and recommendations to functional leadership teams and key personnel

Requirements for internships vary depending on if it is for an undergraduate student, graduate student, or an internship in a science function. Below are the general requirements:

  • Minimum academic requirements: 1 year of college
  • Minimum academic year: 1 year of college
  • Minimum age: 18+ for all roles except Consumer Marketing and Trade Marketing; 21+ for Consumer Marketing and Trade Marketing roles
  • Time commitment: 10 weeks
  • Driver’s license: Driver’s license is only required for Trade Marketing internships
  • U.S. citizenship: Not required (permanent residents are also eligible with work authorization. Temporary visa holders not eligible).

Field of study: Varies by area, function, and internship

Technical skills and experience:

  • MS Office desktop proficiency and overall business savvy
  • Varies by area, function, and internship
  • Soft skills and personality traits:
  • A highly collaborative, team player, who’s focused on results
  • A creative self-starter with strong strategy development and planning skills
  • Wants to fully understand and embrace consumers and their values
  • Has superior verbal and written communication skills
  • Is focused on developing excellent leadership and influencing skills
  • Excellent interpersonal skills

Program Overview

  • Number of Interns: 101 or more
  • Compensation/Benefits: Paid
  • Duration: 6 to 12 weeks; The program length is 10 weeks, beginning in June.
  • Hours: Full-time
  • Academic Level: College Juniors, Graduate Students, Business School Students, Law School Students
  • Degree Track: Bachelor of Arts, Bachelor of Science, Juris Doctor, Master of Arts, Master of Business Administration, Master of Science, Doctor of Philosophy


  • National

Application Process
Completing an Application: Visit to complete an application online.

Application Deadline: Applications are accepted for open internship roles beginning in the fall and continuing through spring.

Talent Acquisition
Reynolds American Inc
401 N Main Street
Winston Salem, NC 27101-3804

Reynolds American Internship Program

401 N. Main St.
Winston-Salem, NC 27101-2990
Phone: (336) 741-2000

Firm Stats

President and CEO: Guy Meldrum

Major Office Locations

Winston-Salem, NC (HQ)