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At a Glance


“The firm’s vision and passion for the work”

“Family-like culture”

“Variety of fascinating projects”


“Growing pains”

“Lack of norms or standardization from management”

“Smaller size leads to less operational stability”

About Vivaldi

Vivaldi is a global growth strategy firm that helps companies solve the toughest challenges in business by fusing the discipline of strategy with the creativity of design thinking.

The firm helps leading companies build strong brands, drive new business models, develop new markets, and transform industry dynamics – all with a demand-first, customer-centric approach.

Over the years, Vivaldi has completed hundreds of brand strategy assignments across the world, and is recognized for developing many of the principles of brand growth along the way. It applies its methodologies and expertise to brand, innovation, UX, and organizational challenges. Some of the firm's clients include American Express, Samsung, PepsiCo, Jägermeister, Swarovski, Telefonica, Schindler, Procter & Gamble, LEGO, and BMW.

Vivaldi’s top minds regularly publish their thoughts on the branding and marketing industries, penning books and articles on consumer insight, brand strategy, and marketing. One of the firm’s most prolific writers is founder and CEO Erich Joachimsthaler, who has published articles in the Journal of Marketing Research, Journal of Marketing, the Sloan Management Review, and the Harvard Business Review. 

Vivaldi is poised to write the next chapter on the future of business and brands, bringing emphasis to how shifts in consumer behavior and ever-evolving technology create new opportunities for growth. 


30 West 21st Street
12th Floor
New York, NY 10010
Phone: (212)965-0900

Firm Stats

Employer Type: Private
Founder & CEO: Erich Joachimsthaler
2018 Employees (All Locations): 100

Major Office Locations

New York City

Major Departments & Practices

Brand Strategy

Growth Strategy

Platform Strategy

CX & UX Design

Digital Innovation

Organization & Culture

Design & Experiences