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Strategy& Europe


At a Glance


“Ever-ongoing steep learning curve.”

“Fully being able to be an entrepreneur even in junior roles.”

“Possibility to work in different industries.”


“Difficult to change projects.”

“Long hours, travel, low predictability.”

“PwC processes.”

The Buzz

“Fairly prestigious.”

“Great wages.”

“Very good, especially in the Middle East.”

About Strategy& Europe

Strategy& is PwC’s global strategy consulting business formed through the acquisition of Booz & Company by PwC in 2014. Today, Strategy& is PwC’s global strategy consulting business, and the only at-scale strategy business inside a professional services network. Strategy& brings more than 100 years of experience helping global clients solve their toughest problems. To support its clients compete, Strategy& places a heavy emphasis on foresight and innovative thinking as well as a collaborative approach- a trait that goes all the way back to founder Edwin Booz.

As the only at-scale strategy business that’s part of a global professional services network, Strategy& embeds its strategy capabilities with frontline teams across PwC to support clients from strategy to execution. The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery.

Spreading ideas and innovation

The firm continues to stress innovation and leading edge business ideas, regularly publishing reports, white papers, books, and the award-winning quarterly magazine strategy+business. It also produces regular podcasts and videos to promote its leading research.

In terms of industry expertise, the firm has expert talent and resources across multiple areas including: aerospace and defense, automotive, chemicals, consumer markets, energy and utilities, financial services, healthcare and pharmaceuticals, industrial products, media and entertainment, oil and gas, retail, transportation, and others.

Its broad expertise is evident in the list of notable firm alumni, including: Katie May, CEO ShippingEasy; Luis Quintiliano, Field Vice President McDonald’s; Albert Pho, Head of Pricing Strategy Talent Solutions, LinkedIn; Svenja Schulze, Federal Minister of the Environment, Nature Conservation and Nuclear Safety Germany; Christian Illek, CFO Deutsche Telekom; Dorothée Appel, CIO and CDO Zürich Beteiligungs AG; and Stefan Stroh, CDO Deutsche Bahn. The company culture places team building and collegiality at the heart of everything it does in order to create a fun, welcoming working environment where colleagues feel more like genuine friends than at many other firms.

In the News

July 2019

‘Future of Health’ Study: Digitization shifts global healthcare spending by up to 4.4 trillion dollars by 2030

The foray of digital technologies into the healthcare sector holds enormous financial potential, but also poses major challenges for the biopharma industry: A recent survey of 120 managers of the world's largest biopharma companies predicts that the global healthcare market volume will grow by 10%, from US$ 10.6 trillion dollar to US$ 11.6 trillion. However, due to the rapidly growing proportion of the population with access to healthcare in the future, a 27.5% decline in spending per patient is expected. On this basis, net operating margins in the biopharma industry could fall significantly from currently 25% within the next decade. With regard to growth in the overall healthcare market, executives in the biopharma sector expect massive shifts in expenditure by 2030, especially in the areas of diagnostics (+524%), preventive care (+244%) and digital health (+205%).

June 2019

‘Retail Banking Monitor’: A balancing act between the need to save and the pressure to invest for European banks

A little more than a decade after the financial crisis, many European banks are still struggling with their retail businesses: low interest rates, a stagnating population as well as asset growth led to a 3% decline in earnings in 2018. Operating profit at German banks averaged 159 euros per customer for the past year. Swiss banks achieved an average of 451 euros per client, almost three times as much. Overall, banks with a balanced cost structure between keeping costs low and investing in their existing customers achieved the best business results. The analysis included about 50 retail banks and banking groups across Europe, North America and Australia with a combined 715 million customers and an estimated 17.1 trillion in retail deposit and loan volumes.

May 2019

‘CEO Success’ Study: Western Europe CEO turnover rate at record high of 19,8%

With 102 incoming CEOs in Western Europe in 2018, the number of turnover events in the 515 companies surveyed was particularly high, which raised the turnover rate to 19,8% (2017: 14.5.0%). This included 11.1% of turnover events being planned (global: 12.0%), 2.9% due to M&As (global: 2.0%) and 5.8% forced turnovers (global: 3.6%). At the same time, the average tenure of Western European CEOs decreased from 6.4 years in 2017 to 6.0 years in 2018. The study analyzed succession events at the top of the world's 2,500 largest public companies. In 2018, the global CEO turnover rate reached 17.5%, a record high for the study driven by a higher rate of both forced and planned turnovers. More CEOs were forced out for ethical lapses than for financial performance or board struggle, a first in the study’s history.

March 2019

‘Chief Digital Officer’ Study

The role of the Chief Digital Officer (CDO) is changing, but it is not losing its relevance for companies. At the global level, 21% of all companies have a CDO in place (2016: 19%). European countries record a growth in CDOs, with France having the largest number of companies with a CDO (66%), followed by Germany (48%) and the Netherlands (45%). The vast majority of digital managers are named CDOs, while other popular titles are CIO and CTO. Strategy& included the world's 2,500 largest public companies in its analysis.

October 2018

‘Global Innovation 1000’ Study

Since 2007, R&D spending by the world's 1000 largest public companies has not risen as sharply as in 2018: In the current year, companies are investing US$782 billion, 11.4% more than in 2017. The research intensity (R&D expenditure as percentage of revenue) at 4.5% is holding up the record level of 2017. The study examines spending at the 1000 largest publicly listed corporate R&D spenders. The R&D spending of the analyzed German companies increased from 50.8 billion euros (2017) by 6.1% to 53.9 billion euros in 2018, with the average German research intensity of 4.6% being slightly above the international average.

October 2018

Digital Auto Report

Consumers nowadays have a clear idea of how they envision the mobility of the future and how much they are prepared to pay for it, as a survey of 3,000 consumers in Europe, the USA and China shows. Once Robotaxis are available on a large scale, 47% of Europeans would be willing to give up their own car. In comparison, only 38% of Americans would abolish their car, and 79% of Chinese consumers would do that. Especially on their daily commute, Chinese’s own car could lose a lot of importance in the future. While today four out of five European and US consumers state private cars as their preferred means of commuting, in five to ten years only half (54%) will do so. In contrast, 27% would prefer to drive to work in Robotaxis in the future.

Strategy& Europe

Hofgarten Palais / Goltsteinstraße 14
40211 Dusseldorf
Phone: +49-211-3890 0

Firm Stats

Employer Type: Private
Global Leader: Dr. Joachim Rotering
EMEA Leader: Dr. Peter Gassmann
2019 Employees (All Locations): 3,000

Major Office Locations

The PwC network has 721 locations in 158 countries around the world

Affiliated Companies
Major Departments & Practices

Business strategy

Customer strategy

Operations strategy

Organizational strategy

Product and service innovation

Technology strategy

Industry Practices

Aerospace and defense



Consumer markets

Entertainment and media

Financial services



Metals and mining

Oil and gas

Power and utilities

Public sector