Digital

Simon-Kucher has worked for several unicorns, helping them to monetize innovations, accelerate growth, design loyalty programs and business models, and to package and price their offering – in short, to boost their top line. 

In the digital age, there are tremendous opportunities to maximize growth. Simon-Kucher analyzes and implements solutions in all key phases of the sales funnel: from marketing to sales, from personalization to loyalty, from pricing to segmentation. The firm’s experienced digital consultants, industry experts, data scientists, and technology advisors use both data and qualitative insights as a starting point to work on any business challenge.

Company Culture

Simon-Kucher’s common values include integrity, respect, team spirit, and entrepreneurship. Employees on all levels especially live up to the latter: All of the partners are not only owners of the company, they are also entrepreneurs in the truest sense of the word. Every day, they are driving forward the firm’s economic success and future development.

Looking at the corporate strategy, Simon-Kucher practices what it preaches and applies the same philosophy to their own business that they recommend to clients through their publications. Simon-Kucher is not a general strategy shop, and does not take on projects such as cost-cutting or restructuring that require skills outside of their specialized scope. Simon-Kucher remains committed to growth in its own niche, building on existing client relationships, attracting new clients, expanding into new industries, and opening offices in emerging and developed markets, all the while focusing on what they do best: pricing, sales and marketing strategies – an approach they refer to as TopLine Power^®.