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Roland Berger Asia


At a Glance


“Very collaborative working culture”

“High responsibility”

“Opportunity to make an impact and grow”


“Travel and work/life balance”

“Project time management”

“You have to ask for everything yourself”

The Buzz

"Very strong in China."

"Tough culture."

"Localised culture and chasing for scale."

About Roland Berger Asia

From its humble beginning as a small, one-man consulting firm, Roland Berger has grown into an international giant. Ranked among the top-10 in global strategy consulting, it is the largest consulting firm to have emerged from Europe, where it still does the bulk of its business; 25 of the firm's 50 offices worldwide are located in Europe, with offices in Africa, Asia, the Middle East, North and South America completing its global footprint. All told, the company employs around 2,700 people worldwide, and provides strategy consulting to many of the world's largest corporations in a variety of industries. Those include automotive, construction, chemicals, consumer goods, energy, environmental technology, financial services, machinery, medical devices, pharmaceuticals, public services, rail, telecommunications, and travel and tourism.

One man, one vision

Roland Berger founded the firm in Munich in 1967, growing it into a major player in its field and employing 100 staff within a decade of its founding. The consultancy has passed many landmarks in its journey to its present state; in 1980, for example, it became the first European firm to gain acceptance into the U.S. Association of Management Consulting Firms (formerly ACME). That acceptance was an early indicator of the firm's international reach, and especially impressive given that it didn't arrive in the U.S. in a permanent way until 1995.

The Asian market is a key pillar of Roland Berger's international expansion. Roland Berger was an early mover into some of the Asian-Pacific countries, especially China.  Since its first project in China in 1983, the firm's story in the region has been one of growth. Opening offices in Beijing, Shanghai and Tokyo in the early 1990s, the firm has adapted to local market conditions in each area, helping its clients to address business issues in strategy, operations and corporate performance, and to achieve sustainable performance. That pattern of growth has continued in recent years, both in Greater China-where the firm's consulting headcount has been steadily expanding-and further into other Asian markets. Since 2010, the firm has opened ten new offices in the region. First up was Singapore in 2010, followed by Jakarta, Kuala Lumpur, Guangzhou, New Delhi, Seoul, Mumbai, Bangkok, Pune and Yangon.

A literate bunch

Roland Berger has no shortage of publications available to the public and its clients. Outside of book publications, the firm's THINK ACT series of magazines, booklets, and newsletters discusses perspectives and opinions on top issues relevant to business decision makers and presents "cutting edge research and analysis" on a specific topic each issue.

In addition, the firm has two "well-established" academic imprints, which together have put out more than 100 books since their inception: The Roland Berger Institute, which aims to make the firm's research available to clients and the general public; and The Management Series, which features the PhD dissertations of Roland Berger's professionals.

Giving back

In March 2008, Roland Berger used some €50 million of his own private resources to set up the Roland Berger Foundation, an organization that promotes human rights and dignity throughout the world. The Foundation gives a yearly award of up to €1 million to an individual or institution that helps to promote dignity and education. Furthermore, it supports gifted children and young people from socially disadvantaged families. The program currently provides scholarships to over 800 primary and secondary school students. In addition to this, the Foundation has recently set up a new support program for unaccompanied refugee minors. 

In addition to the good works of Roland Berger the man, Roland Berger the firm plays its part in giving back to the community, especially through pro bono initiatives and team volunteering. For example, Roland Berger Indonesia has a longterm partnership with the nonprofit organization Turun Tangan. Consultants offer career mentorship for disadvantaged children and strategic advice on the organizations initiatives.


In 2014, Roland Berger founded the digital business platform Terra NumerataTM to help companies proactively shape their own digitalization agenda. It consists of a network of partnerships, aimed at helping businesses fully enter the digital era and connecting the highly fragmented digital business landscape.  In the meantime, Terra Numerata has grown into a global network of more than 55 partners today, including startups, accelerators, incubators, investors, data scientists, design thinking agencies, prototypers, developers, etc.. The goal is to bring together firms of different sizes from different segments to help them form alliances and push digital innovation, e.g. by inventing new business models, and thus support the digitalization.


August 2018

Roland Berger supporting Thailand to establish its first Digital Council

In a recent project, Roland Berger supported the Thai Federation of ICT Technology to define a concept, structure, and focus areas for a Digital Council. Like other nations, Thailand aims at a digital transformation in the coming years and prepares the country for the period of disruption. To drive this initiative through a public-private collaboration, the Thai Government is aiming to establish the country's first Digital Council via a partnership with the Thai Federation of ICT Technology (TFIT). The federation connects more than 20 associations and groups of private players as well as individuals in the digital/ICT industry. The project team also assisted the TFIT to obtain buy-in of key stakeholders from both public and private sector. The establishment is now on its way and potentially will be effective in early 2019.

June 2018

Charles-Edouard Bouée reelected as CEO

At their regular biannual meeting in Munich, the Roland Berger Partners reelected Charles-Edouard Bouée as the CEO of the firm. The reelection follows a period of strong global business development. "As a firm, we will continue to forge ahead while doing exactly what we advise our clients, which is to continue to build a responsive and flexible organization capable of exploiting the potential and opportunities offered by digital technology", says Bouée. "Digital, tech expertise and cutting-edge management approaches are embedded in our DNA. We will further invest in our Terra Numerata™ (Link) ecosystem in order to meet all our clients' requirements in digital projects. But what makes us truly special is our ability to think and act as a partnership – and add value as a partner: for our clients, our colleagues, for evolving business ecosystems and for society at large." Read more.

June 2018

Think: Act "Artificial Intelligence" – Roland Berger's magazine wins gold

By 2026, Artificial Intelligence will be a fully-fledged industry, reaching into every corner of the economy. AI applications will permeate all areas of human activity, from mobility and information to food, leisure and healthcare. What exactly do people mean when they talk about AI in 2018? What will be the future of work? Roland Berger's corporate magazine about Artificial Intelligence won gold in the Best of Content Marketing Award. Read the full magazine here.

November 2017

Smart kids, smart solutions

A group of Chinese Roland Berger consultants held an urban planning seminar for about 30 school kids at the Shanghai Library for Children. Roland Berger's intention is to help kids better learn how our cities are shaped and developed. Many children expressed a strong willingness to build green, safe and smart cities. It's the third year that Roland Berger organized a workshop in collaboration with the library – one of many examples for CSR and corporate volunteering activities.

Why Work Here

What's special about Roland Berger?

Roland Berger, founded in 1967, is the only leading consultancy with German heritage and European origin. We support the diversity of culture, mentalities and perspectives ever since our founding.

Roland Berger Asia

23rd Floor, Jing An Kerry Center
1515 Nanjing West Road
Shanghai 200040
Phone: +86-21-5298-6677


Employer Type: Private
CEO: Charles-Edouard Bouée
2017 Employees (All Locations): 2,700

Major Office Locations

Munich (Global HQ)
Hong Kong
Kuala Lumpur
New Delhi
50 offices in 34 countries worldwide

Affiliated Companies
Major Departments & Practices

Operations Strategy
Private Equity
Restructuring & Corporate Finance
Transformation & Leadership
Chemicals & Pharma
Civil Economics & Infrastructure
Consumer Goods & Retail
Energy & Utilities
Engineered Products & High Tech
Financial Services
Technology, Media and Telco