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At a Glance


Great project experience from day one


Formal training can be lacking

The Buzz

• "Innovative and creative"

• "Black turtlenecks"

• "The little engine that could"

• "You better fit one of their cliques"

About Prophet

Get on the brand-wagon

While brand strategy is the company's main area of expertise, it offers services across three additional practice areas: marketing strategy and effectiveness, growth and innovation, and customer experience practice.  Between those four, the firm covers all the angles related to how a company displays itself in the public eye and relates to its customer base.

More than just a logo
Prophet's consulting strategy is anchored its belief in the power of the brand.  The firm's brand strategy practice area works with clients to gauge how their brand impacts customer behavior in a given category, to manage and monitor its equity over time, identify opportunities to extend it into new markets and segments, and to establish the ideal roles and relationships among brands in a portfolio.  Specific brand strategy services include brand identity and positioning, brand portfolio strategy, brand architecture and design, measurement systems and customer analytics services.

What do clients get for hiring Prophet?  For one company—Cargill, which wanted to transform its brand image from a commodities supplier to a solutions provider—Prophet's branding advice translated into five years of record sales.  One of the largest private corporations in the United States, with 141,000 employees and operations in the agriculture and food business in nearly 60 countries, Cargill worked with Prophet to figure out current perceptions of its brand, and how to transition those to the company's desired perception.  From there, Prophet's consultants designed new brand strategies for positioning Cargill as a solutions provider, and helped develop new internal and external communications campaigns to reinforce the new brand positioning.  Within a year of implementation of the Prophet project, Cargill broke the $1 billion annual earnings mark with $1.29 billion in profits, and went on to earn five straight years of record earnings growth.


150 Spear Street
Suite 1500
San Francisco, CA 94105
Phone: (415) 677-0909

Firm Stats

Employer Type: Private
CEO & Chairman: Michael Dunn
2010 Employees (All Locations): 123

Major Office Locations

San Francisco, CA
Chicago, IL
Richmond, VA
Madrid, Spain
Zurich, Switzerland
London, United Kingdom
Hamburg, Germany