The company's service offerings include WebMD Consumer Network, WebMD Professional Network, WebMD Health Services, and WebMD Magazine.

Consumer Network generates revenue primarily through the sale of various types of advertising and sponsorship products. Advertisers and sponsors use its Consumer Network to reach and engage consumers who are interested in healthy living, wellness, diseases and conditions, and other health-related topics.

The company generates revenue from its Professional Network primarily from advertisers and sponsors, including pharmaceutical, biotechnology and medical device companies, that desire to reach physicians and other healthcare professionals generally or based on their specific specialties or interests. It also generates revenue through educational grants.

WebMD Health Services is a leading provider of wellness services and solutions that help employers, health plans and government organizations improve the well-being of their employee and plan participant populations. It generates revenue from subscriptions to WebMD Health Services platform by employers, health plans and governmental organizations, either directly or through its distributors. 

WebMD Magazine is a print magazine delivered free of charge to physicians in the US for use in their office waiting rooms and reaches consumers right before they meet with their physicians. It also publish a digital edition of WebMD Magazine online for WebMD members.

In addition, its network of public portals for consumers and healthcare professionals includes: www.WebMD.com (which sometimes refer to as WebMD Health; www.Medscape.com and other sites. It generates revenue from subscriptions to WebMD Health Services platform by employers and health plans and other companies that assist employers in purchasing or managing employee benefits.

Geographic Reach

The company is headquartered in New York.

Mergers and Acquisitions

In early 2020, WebMD Health Corp., has acquired The StayWell Company, a subsidiary of Merck, known as MSD outside the US and Canada. The transaction enables WebMD and StayWell to leverage their combined scale to drive well-being and engagement solutions to even more employees and patients. Terms were not disclosed.