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About Twitter

 

Twitter is much more than a social media company. It’s a culture creator, a celebrity maker, even a virtual news source. Jack Dorsey, Evan Williams, and Biz Stone started designing Twitter using Ruby on Rails in 2006. Originally a side project to an attempted podcast platform called Odeo, Twitter was originally “Twttr” and started as a simple short message service (SMS). Jack Dorsey finished the first version of the platform and debuted it at the South by Southwest music conference in Austin, Texas in March 2007. After a successful debut and peaked interest from capital investors, Twitter Inc. was founded in April 2007.

By 2009, visitors to the burgeoning site increased 1,300 percent, and a year later, Twitter introduced “promoted tweets” as an attempt to achieve profits on the heels of major competitor Facebook. Twitter quickly gained traction as a social media hub, but unlike other social media sites on the rise, Twitter became more than a space for friends to meet up virtually. Ashton Kutcher was the first to reach one million followers, and his online audience started the trend for more “celebrity e-watching” that has become quite popular on the site. Politics quickly found a platform in Twitter; just a year after its launch, the 2008 election between Barack Obama and John McCain lit a fire on the site. President Obama gained 20 times the Twitter followers John McCain did, and it proved massively impactful on the evolving virtual campaign trail.

Twitter did it all in the beginning. In its first three years, it became home to a new style of social interaction, celebrity following, political news, and more. Today, the site continues to be all of these things and now, Twitter has growth on the mind, with acquisitions on the rise. In 2021 alone, it made six key acquisitions of young, up-and-coming companies to expand its industry presence and product offerings. Acquisitions of companies like Scroll, a news reader service, and Revue, a subscription newsletter service, will allow Twitter to bolster its natural capabilities and continue to expand.

Twitter

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Phone: (415) 222-9670

Firm Stats

Employer Type: Public
CEO: Jack Dorsey

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