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About Connexity, Inc.

No need to fear Shopzilla. It's not a monster, but a shopping search engine that lists more than 100 million products from several thousand retailers. Shopzilla offers clothes, electronics, and other consumer items to more than 40 million shoppers through several websites and brands, including bizrate, Shopzilla, and beso in the US; and in the UK; in France; and in Germany, among other sites. Shopzilla has was founded in 1996 by entrepreneurs Farhad Mohit and Henri Asseily, and David Reibstein, former vice dean of The Wharton School of The University of Pennsylvania. Private equity firm Symphony Technology Group acquired Shopzilla for $165 million in 2011.


Shopzilla earns money from referral fees paid by participating online merchants. The retailers pay a fee when consumers using the Shopzilla sites click through to the online retailers' websites. Shopzilla also earns money from search engine marketing and optimization fees via search partnerships with companies such as Google and Yahoo!.

Geographic Reach

Shopzilla has offices in Los Angeles and San Diego, California and one international office in London, UK. The company operates sites and business services in the US, the UK, France, and Germany.

Sales and Marketing

Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers.

Financial Performance

The company has benefited from a recovering economy that saw higher ad spending by marketers in recent fiscal years. Shopzilla's improved earnings are also the result of better search indexing and tracking of key trends. In addition, the company has enjoyed stronger operating results in Europe.


Throughout its history Shopzilla has focused on expanding its service beyond its primary comparison shopping site. Its large portfolio of websites serves a very wide audience. The company has started using more rich media on its digital properties.

Mergers and Acquisitions

In 2012 Shopzilla acquired, a popular and award winning website for shoppers looking to buy consumer electronic products.

Connexity, Inc.

2120 Colorado Ave Ste 400
Santa Monica, CA 90404-3563
Phone: 1 (310) 571-1235

Firm Stats

Employer Type: Privately Owned
Senior Vice President, US Sales, Retail Marketing Services: Bob Caputo
Vice President, Sales Strategy and Development: Christopher Curtis
Employees (This Location): 203
Employees (All Locations): 325

Major Office Locations

Santa Monica, CA

Other Locations

Camarillo, CA