Shopzilla earns money from referral fees paid by participating online merchants. The retailers pay a fee when consumers using the Shopzilla sites click through to the online retailers' websites. Shopzilla also earns money from search engine marketing and optimization fees via search partnerships with companies such as Google and Yahoo!.

Geographic Reach

Shopzilla has offices in Los Angeles and San Diego, California and one international office in London, UK. The company operates sites and business services in the US, the UK, France, and Germany.

Sales and Marketing

Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers.

Financial Performance

The company has benefited from a recovering economy that saw higher ad spending by marketers in recent fiscal years. Shopzilla's improved earnings are also the result of better search indexing and tracking of key trends. In addition, the company has enjoyed stronger operating results in Europe.

Strategy

Throughout its history Shopzilla has focused on expanding its service beyond its primary comparison shopping site. Its large portfolio of websites serves a very wide audience. The company has started using more rich media on its digital properties.

Mergers and Acquisitions

In 2012 Shopzilla acquired Retrevo.com, a popular and award winning website for shoppers looking to buy consumer electronic products.