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About Overton's, Inc.

Camping World Holdings is one the world's largest retailers of new and used RVs, camper vans, and camping accessories and maintenance supplies. It also offers outdoor lifestyle and sports-related merchandise. The company's products, usually unavailable at general merchandise retailers, are promoted via websites, catalogs, and about 175 retail locations in some three dozen US states. Camping World also provides repair and collision services, such as bodywork and interior appliance fixes, and offers service and protection plans and RV membership clubs. The company also provides RV and auto insurance and refinancing.

Operations

In 2019, Camping World realigned its operations into two reportable segments: RV and Outdoor Retail, and Good Sam Services and Plans.

RV and Outdoor Retail segment accounts for about 95% and consists of RV dealership operations, which includes selling new and used RVs, assisting with the financing of new and used RVs, selling protection and insurance related services and plans for RVs, servicing and repairing new and used RVs, installation of RV parts and accessories, and selling RV and outdoor related products, parts and accessories. It also operate the Good Sam Club, a membership-based RV organization,with approximately 2.1 million members.

The Good Sam Services and Plans segment (some 5% of sales) consists of programs, plans and services that are geared towards protecting, insuring and promoting the RV lifestyle, and include services such as extended vehicle service contracts, vehicle roadside assistance, property and casualty insurance, travel protection, travel planning and directories, and consumer shows and publications.

Geographic Reach

Camping World provides products and services for camping enthusiasts throughout North America. It has about 175 stores in some 35 US states.

In addition to its headquarters in Illinois, the company has major offices in California, Colorado, Kentucky, Minnesota, and North Carolina. Its retail distribution centers are in California, Indiana, Kentucky, and North Carolina.

Sales and Marketing

Camping World serves more than 5.1 million active customers. It markets its products and services through retail stores and in-store promotions, websites, catalogs, direct mail, and traditional advertising, as well as promotional events such as RV and boat shows.

Camping World's advertising expenses for the years 2019, 2018 and 2017 were $117.8 million, $112.4 million and $86.6 million, respectively.

 

Financial Performance

Amid acquisitions and strong organic growth, Camping World has seen its revenue jump 82% since 2014. Net income, however, has fallen significantly over that time, from nearly $125 million to $10 million.

In 2019, the company reported record revenue of $4.9 billion, up 2% from the prior year, due to increase across all segments.

The company had net loss of $60.6 million that year compared to $10.4 million in 2019 due to loss before income taxes.

Cash at the end of 2019 was $147.5 million, an increase of 9 million from the prior year. Cash from operations contributed $251.9 million to the coffers, while investing activities used $104.5 million, mainly for purchase real property, and acquisitions. Financing activities used $138.4 million mainly for dividends on common stock.

Strategy

Camping World key elements of its business strategy – to offer unique and comprehensive assortment of RV products and services; to operate a national network of RV dealerships and service centers; focus on customer service; leverage its resources and synergies; and stewards of the RV Lifestyle.

In 2019, the company made a strategic decision to refocus its business around its core RV competencies. The company divested around 15 specialty store locations under the Uncle Dan's and Rock Creek nameplates. It also operated more than 35 Gander Outdoors and seven specialty store locations that did not sell and/or service RVs. In line with the 2019 Strategic Shift, the closed three locations in the third quarter of 2019, and some 30 locations in the fourth quarter of 2019 that did not sell/and or service RVs. As of December 31, 2019, we operated 10 locations that did not sell and/or service RVs.

Company Background

Camping World was founded in 1966 by David Garvin. It went public in late 2016.

Overton's, Inc.

111 Red Banks Rd
Greenville, NC 27858-5702
Phone: 1 (252) 355-5783

Firm Stats

Employer Type: Privately Owned
Retail Associate: John Heath
Store Manager: Drew Ward
Director of Merchandising and Product Development: Michael Worsley
Employees (This Location): 100
Employees (All Locations): 250

Major Office Locations

Greenville, NC

Other Locations

Greenville, NC