About Rexall Sundown, Inc.
Nature's Bounty (formerly NBTY) draws upon nature's bounty to cash in on the market for preventive and alternative health care. As the largest vertically integrated source of nutritional supplements in the US, the company manufactures, wholesales, and retails more than 22,000 products including vitamins, minerals, herbs, and sports drinks. Brands include Ester-C, Nature's Bounty, Balance Bar, Solgar, and Sundown. Nature's Bounty has manufacturing facilities in Canada, China, the UK, and the US, and is able to produce and package capsules, tablets, powders, and liquids. The company sells its goods through pharmacies, wholesalers, supermarkets, and health food stores around the world.
Nature's Bounty's top brands include Nature's Bounty, Sundown Naturals, Solgar, Osteo Bi-Flex, Ester-C, MET-Rx, Pure Protein, Balance, Puritan's Pride, and Organic Dr.
The company's Holland & Barrett International unit operates more than 800 Holland & Barrett stores, primarily in the UK and Ireland, as well as more than 200 De Tuinen, Essenza, and GNC/Met-RX stores in Europe. Nature's Bounty plans to sell Holland & Barrett to L1 Retail.
Unlike many of its competitors that rely upon third-party manufacturers, the company actually manufactures 90% of the nutritional supplements that it sells and also serves as a third-party manufacturer of private-label products for a broad range of retailers.
Nature's Bounty has manufacturing, packaging, warehouse, distribution, and administration facilities throughout the US, Canada, and Europe. It also maintains facilities in the Asia/Pacific region.
Sales and Marketing
Nature's Bounty wholesales its products to all major mass merchandisers, club stores, drug store chains, and supermarkets. It also sells its products to independent pharmacies, health food stores, the military, and other retailers.
The company markets its products through print, media, and cooperative advertising and also through radio, television and internet advertising. In the UK and Ireland, Holland & Barrett advertises on television. Holland & Barrett, GNC (UK) and Nature's Way advertise in national newspapers and conduct sales promotions. In addition, Holland & Barrett, GNC (UK) and De Tuinen each publish their own magazine with articles and promotional materials.
Solgar and GNC (UK) advertise in magazines and conducts sales promotions. In Canada, SISU advertises in trade journals and magazines. Vita Health advertises in newspapers, trade publications and magazines, and operates websites.
Major customers include
Nature's Bounty has grown big and strong as the entire natural products industry has boomed, but a steady diet of acquisitions has supplemented its growth. Since 1986, the company has acquired more than 30 smaller businesses, which has expanded its product portfolio, geographic presence, and distribution network.
The company's sales are still heavily concentrated in the US and UK. It plans to deepen its presence in emerging international markets where the growing amount of consumer income can be used to alleviate nutritional deficiencies.
The firm changed its name from NBTY to Nature's Bounty in late 2016; the change reflected its growth as a wellness company.
Also that year, the company sold its Vitamin World business to investment firm Centre Lane Partners for $25 million. That divestiture allowed Nature's Bounty to focus on its growing Holland & Barrett operations. In 2017, Nature's Bounty cashed in on the success of that unit, which had seen eight years of growth and the opening of some 300 new retail locations, when it agreed to sell Holland & Barrett to L1 Retail, a unit of Russian investment group LetterOne, for £1.77 billion.
110 ORVILLE DR
Bohemia, NY 11716-2506
Phone: 1 (631) 567-9500
Employer Type: Privately Owned
V Pres: Christopher Brennan
Employees (This Location): 220
Employees (All Locations): 1,065
Boca Raton, FL
Deerfield Beach, FL