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About Rexall Sundown, Inc.

A top supplier of nutritional supplements in the US, Nature's Bounty manufactures and wholesales more than 16,000 products including vitamins, minerals, herbs, and health foods. Brands include Ester-C, Nature's Bounty, Balance, Solgar, Osteo Bi-Flex, and Sundown Naturals. Nature's Bounty has manufacturing facilities in the US and Canada that produce, package, and distribute capsules, tablets, powders, and liquids; it also has offices in the Netherlands, New Zealand, Spain, South Africa, and the UK. The company sells its goods through pharmacies, supermarkets, and health food stores around the world. Nature's Bounty is controlled by investment firm KKR. 

Strategy

Nature's Bounty has benefited from the increased popularity of natural products among consumers. The company launches a steady stream of new products to ensure that it's meeting the ever-changing needs of customers.

In 2019 the firm introduced its first organic supplement line, Sundown Organics, as well as a new line of pet products dubbed Mac+Maya. Nature's Bounty's research programs monitor health trends and explore new products in fields including alternative medicine, sports nutrition, food science, probiotics and prebiotics, and nutrition epidemiology. 

The company also supplements its growth through periodic acquisitions, such as the 2018 purchase of nutritional food line The Best Bar Ever.

The company is working to deepen its presence in emerging international markets where consumers have rising income levels and an increased interest in healthy lifestyles. It is also expanding its online sales presence.

Like other supplement makers, Nature's Bounty has improved quality control and public education efforts in recent years to combat scrutiny from government agencies over the industry's ingredient-sourcing practices.

Company Background

The company was formed in the early 1960s as Nature's Bounty. Expanding through several acquisitions over the years, it went public in 1971 and changed its name to NBTY in 1995. NBTY went private in 2010 when it was acquired by asset management firm The Carlyle Group for some $4 billion.

The firm dropped the NBTY name to return to the Nature's Bounty moniker in late 2016. To exit the retail vitamin market, the company sold its Vitamin World unit in 2016 and its Holland & Barrett International unit in 2017.

Investment firm KKR purchased a majority stake in Nature's Bounty from Carlyle Group for about $3 billion in 2017; Carlyle Group retained a minority share.

Rexall Sundown, Inc.

110 ORVILLE DR
Bohemia, NY 11716-2506
Phone: 1 (631) 567-9500

Stats

Employer Type: Privately Owned
Pres: Stephen J Conboy
Employees (This Location): 220
Employees (All Locations): 1,065

Major Office Locations

Bohemia, NY

Other Locations

Bentonville, AR
Boca Raton, FL
Deerfield Beach, FL
Sparks, NV
Ronkonkoma, NY
Sewickley, PA