Provide Commerce keeps the perishable goods and gift markets fresh. The majority of the e-tailer's sales are generated by ProFlowers.com and ProPlants.com, which ship flowers, plants, and wreaths directly from growers to residential and corporate clients. The Internet florist also offers chocolate, popcorn, and fruit and cheese baskets. Provide Commerce's Cherry Moon Farms and Sharis Berries virtual shops offer hand-picked fruits, hand-dipped sweets, and wine. In addition to gourmet perishables, the company operates
Change in Company Type
Provide Commerce in late 2014 was acquired by flower industry heavyweight
Strategy
Originally a provider of flowers, which continues to be its most significant market, Provide Commerce has expanded its offering to include premium fruits and confections, and personalized gifts and jewelry. Provide Commerce negotiates exclusivity deals with about 80% of its growers. It relies on three suppliers for approximately 70% of its cut floral products.
Mergers and Acquisitions
In November 2013, Provide Commerce acquired mobile gifting start-up company Sincerely, Inc. to gain entry to the fast-growing market for mobile commerce. Sincerely Inc. (launched in 2011) began as a provider of mobile photo postcard and greeting card apps, and later expanded into a mobile gifting service. The purchase provides a platform for mobile sales of Provide Commerce's stable of e-commerce brands.
Company Background
Provide Commerce was founded in 1998 by Jared Schutz Polis, son of SPS Studios founders Stephen Schutz and Susan Polis Schutz.
4840 EASTGATE MALL
San Diego, CA 92121-1977
Phone: 1 (858) 729-2800
Employer Type: Privately Owned
Employees (This Location): 104
Employees (All Locations): 175
San Diego, CA
Lincoln, CA