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About L.L. Bean International

With L.L. Bean, you can tame the great outdoors -- or just look as if you could. The iconic century-old retailer sells apparel, outerwear, housewares, footwear, hunting and fishing gear, camping and hiking gear, and the Maine hunting boot upon which the company was built. L.L.Bean operates stores in the United States, China, Japan, and a new store in Canada (developed through an agreement with Canadian company Jaytex Group). Its 220,000-square-foot flagship store in Freeport, Maine is open 24 hours a day, 365 days a year, attracting approximately 3 million visitors annually. The company also sells its products online and through catalogs. L.L. Bean was founded in 1912 by Leon Leonwood Bean and is controlled by his descendants.

Operations

L.L.Bean's retail stores allow customers to experience the company's unsurpassed quality and knowledgeable service firsthand. The stores offer a selection of quality products such as Family Sleepwear, Lined Clothing, Linen Clothing, Mountain Classic Outerwear, Sun Protection, Flannel Shirts, Rain Jackets & Coats, Jeans, Wicking Apparel, and others. It also offers equipment for camping & hiking, hunting, fishing and paddling, just to name a few.

The company's flagship store features a trout pond in the middle of the store and a 3,500-gallon freshwater aquarium that replicates a 25-foot-long section of streambed. The L.L.Bean Hunting & Fishing Store, adjacent to the flagship store, houses L.L.Bean's largest-ever selection of hunting and fishing gear. The L.L.Bean Home Store is a 33,000 square-foot store is reminiscent of a rural country store. Continuing the tradition, L.L.Bean still manufactures old favorites such as Bean Boots by L.L.Bean, the Maine Hunting Shoe and the Boat and Tote Bag, as well as newer items. 

Geographic Reach

L.L.Bean has international retail stores in Japan (some 25 stores), China (more than 60), and Canada. L.L. Bean's catalogs are sent to over 160 countries.
The company is based in Maine. It also has almost 55 stores located in nearly 20 states across the US such as New Jersey, Colorado, New York and Ohio, just to name a few.

Sales and Marketing

L.L.Bean began utilizing social media as a means of engaging with customers and building brand awareness on sites such as Facebook, Twitter and YouTube.

In addition, the company offers Outdoor Discovery Schools, which help customers enjoy outdoor actitvies and learn new skills. Programs range from a few hours to multiday trips, and include kayaking, stand up paddle boarding, fly casting and fishing, clay shooting, archery, biking, snowshoeing, canoeing and more.

Strategy

Building on its strong reputation as an outdoor retailer, L.L.Bean is seeking to expand its profile both in the US and internationally. 

The company has been growing its number of retail stores to boost sales. The company opened its first store in Canada in 2019 through a partnership with Jaytex Group. L.L.Bean will continue its expansion in Ontario with new stores opening in the Georgian Mall in Barrie on July 10 and in Ottawa Train Yards on August 21. Later this fall, Canada's fourth L.L.Bean store will open in Toronto at the Shops at Don Mills. Each location will feature a unique store design and a curated assortment of footwear, apparel and outdoor essentials informed by Canadian customer feedback. L.L.Bean will open these stores in partnership with Toronto-based Jaytex Group. 

Company Background

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

L.L. Bean International

15 Casco St
Freeport, ME 04033-0002
Phone: 1 (207) 865-4761

Firm Stats

Employer Type: Privately Owned
Employees (This Location): 11
Employees (All Locations): 1,000

Major Office Locations

Freeport, ME

Other Locations

Kyoto, Japan
Musashino, Japan