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Linkedin Corporation
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At a Glance

Uppers

Excellent benefits and perks

Positive and collaborative work environment with supportive management

Downers

Some minor growing pains as company has gotten bigger

The Bottom Line

LinkedIn is a well-known professional networking website with a high employee satisfaction rate

About Linkedin Corporation

LinkedIn helps people connect to other people in the business world. The firm operates an online professional network designed to help members find jobs, connect with other professionals, and locate business opportunities. The site has grown to reach more than 700 million users in more than 200 countries since its launch in 2003. LinkedIn is free to join; it offers a paid premium membership with additional tools and sells advertising. It additionally earns revenue through its job listing service, which allows companies to post job openings and search for candidates on LinkedIn. Linkedin is a subsidiary of Microsoft.

Operations

The company has four business solutions: Talent Solutions, Marketing Solutions, Sales Solution, and Learning Solutions.

Talent Solutions can source talent, post jobs, and build brands. Its products includes LinkedIn recruiter, jobs, talent hub, talent insights, and recruitment marketing. Marketing solutions helps customer to engage a community of professionals to drive actions that are relevant to the business.

Sales Solutions offers sales navigator to Target the right buyers, understand key insights, and engage with personalized outreach. Learning Solutions helps to connect employees to relevant, applicable skills.

Geographic Reach

Based in Sunnyvale, CA, LinkedIn has users in more than 200 countries and territories worldwide.

Sales and Marketing

The company has more than 700 million users in total.

Financial Performance

LinkedIn's revenue has grown 54% between 2018 and 2020. The company's revenue increased 20% in 2020 to $8.1 million from $6.8 million the year prior. LinkedIn revenue is mainly affected by demand from enterprises and professional organizations for subscriptions to Talent Solutions, Learning Solutions, Sales Solutions, and Premium Subscriptions offerings, as well as member engagement and the quality of sponsored content delivered to those members to drive Marketing Solutions.

Strategy

LinkedIn connects the world's professionals to make them more productive and successful and transforms the ways companies hire, market, sell, and learn. Its vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world's first Economic Graph, a digital representation of the global economy.

The company frequently adds new features and products to its site—primarily through internal development but occasionally through acquisitions. Microsoft's acquisition of LinkedIn opened up new opportunities for LinkedIn members and customers. LinkedIn uses Bing Maps with a feature called "Your Commute" to provide answers and location intelligence to job hunts.

LinkedIn has also been included in the extension of Adobe's partnership with Microsoft that will accelerate account-based experiences through new marketing solutions integrations. This partnership will drive better orchestration, measurement and delivery of targeted content for a more personalized experience at both the individual and account level on key B2B platforms like LinkedIn.

Linkedin Corporation

1000 W Maude Ave
Sunnyvale, CA 94085-2810
Phone: 1 (650) 687-3600

Firm Stats

Employer Type: Publicly Owned
Chairman: Reid Hoffman
SVP, Infrastructure: J. Kevin Scott
CEO: Jeffrey Weiner
Employees (This Location): 148
Employees (All Locations): 9,906

Major Office Locations

Sunnyvale, CA

Other Locations

Palo Alto, CA
Redondo Beach, CA
San Francisco, CA
Wilton Manors, FL
Chicago, IL
Omaha, NE
New York, NY
Venice, WA