Hoover's employs an editorial staff that maintains some of the key data points available on its website and through its other products. Editors cover hundreds of industries and thousands of public and private companies, writing and updating content containing strategic, financial, sales and marketing, and other business analysis. Hoover's subscribers have access to industry publisher First Research, which covers more than 425 industries and 1,000 industry segments.

Strategy

Over the years Hoover's has expanded the breadth of information available on its website and the tools available to its customers. The company has added such features as corporate family tree information, enhanced list-building capabilities, and customized data feeds that allow customers to present the information in a variety of internal formats.

In a continued effort to enhance its offerings and leverage its database of information, in 2014 the company launched Mobile IQ. The mobile prospecting solution delivers real-time intelligence to customers' smartphones and mobile devices. In 2013 it launched Hoover's Analytics, which helps businesses identify their target markets. The previous year Hoover's launched Hoover's Optimizer, a service that allows customers to cleanse, match, and append basic data points to improve the quality of customer and prospect files.