Hoover's, Inc., offers proprietary business information and data management tools through a comprehensive set of products. Its database of company and industry profiles and contact names aid sales, marketing, and other business professionals in lead targeting and sales prospecting and productivity. The company, which is a subsidiary of global business information provider Dun & Bradstreet, operates primarily through the D&B Hoovers suite of products. Hoover's was founded in 1990 and acquired by Dun & Bradstreet in 2003.