If you're into living a healthy, sustainable lifestyle, Gaiam is your kind of company. The name Gaiam (pronounced "guy-um") is a combination of Gaia (the Earth goddess) and "I am." Most of the company's sales come from proprietary products and media for consumers interested in yoga, fitness, and wellness. Other merchandise includes organic cotton apparel, bedding, and personal care and home care products. Gaiam boasts a library of more than 7,000 DVD titles and a TV channel (which the company plans to spin off). It also owns a stake in
Operations
Gaiam operates through two primary segments: Gaiam Brand and Gaiam TV. The Brand segment generates just under 95% of revenue and includes all the yoga, fitness, and wellness products, as well as distributed media. The TV segment, which the company has proposed spinning off, accounts for the rest of sales and includes Gaiam's digital video subscription service.
Geographic Reach
Colorado-based Gaiam rings up about 95% of its sales in the US. Other markets include Australia, Canada, and the UK. The company has facilities in Colorado, Illinois, and Ohio.
Sales and Marketing
Gaiam's fitness accessories and media titles are sold in more than 38,000 stores worldwide. Its largest customer is
Financial Performance
Gaiam reported sales of $167 million in 2014, up 7% from the prior year and the first year of growth since 2011. Gaiam Brand added $7 million of the growth because of a major new customer account and growth in wellness (Gaiam Restore) and fitness (SPRI by Gaiam) product lines. Subscriber growth in the TV segment added another $4 million of the overall revenue increase.
The company hasn't reported profit since 2010, although the loss in 2014 (about $10 million) was an improvement over the $23 million loss the prior year.
Strategy
Gaiam has established itself as a leading lifestyle media company with products and services geared to consumers interested in personal growth, fitness, wellness, ecological lifestyles, and responsible media. The company's efforts to strengthen its brand include growing its media library to more than 7,000 titles through acquisitions and internal development, developing more proprietary products (94% of sales), increasing its focus on the direct-to-consumer channel, and expanding its store-within-store presence at national retailers.
In October 2013, Gaiam sold its non-branded entertainment media distribution operations to
Mergers and Acquisitions
Strengthening its core yoga franchise, in October 2014 Gaiam acquired Yoga Studio, a top ranked yoga app on
Company Background
Chairman Jirka Rysavy, founder of
833 W SOUTH BOULDER RD
Louisville, CO 80027-2400
Phone: 1 (303) 222-3600
Employer Type: Publicly Owned
Stock Symbol: GAIA
Stock Exchange: , NASDAQ
President Chief Operating Officer: Brad Warkins
Employees (This Location): 6
Employees (All Locations): 150
Louisville, CO
West Chester, OH
Burlington, VT