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About, Inc. is devoted to all things auto-related. The company's namesake site offers tools that help viewers shop for and compare new and used cars, search for deals, read car reviews, find dealers, and get advice on topics that include how to buy a car, buying versus leasing, safety, financing, and insurance. It also publishes a What's Hot section for car news, photos, videos and forums. Its True Cost to Own pricing system provides ownership cost (taxes and fees, insurance, repairs, fuel costs, maintenance) for new and used vehicles. The car shopping app for mobile devices includes the company's pricing, research, and inventory search tools.

Operations primarily earns revenues from advertising. The company also makes money from lead referrals it supplies to clients such as automakers, dealers, and providers of services such as insurance, financing, and extended warranties. The company receives a fee after car shoppers request price quotes from these clients.

Like many online companies, spread across many names and domains but has recently brought former satellites, including (online magazine for auto enthusiasts) and (industry commentary), back under the umbrella.

Geographic Reach

In addition to its headquarters in Santa Monica, California, maintains a satellite office in the Detroit area. Its services are available online.


In 2014 and ADP Dealer Services business unit Cobalt formed a strategic partnership. The companies are working together to bring insights into consumer behavior and in-market advertising., Inc.

2401 Colorado Ave Ste P1
Santa Monica, CA 90404-3175
Phone: 1 (310) 309-6300

Firm Stats

Employer Type: Privately Owned
President: Seth Berkowitz
COO: Philip Potloff
CEO: Avi Steinlauf
Employees (This Location): 550
Employees (All Locations): 700

Major Office Locations

Santa Monica, CA

Other Locations

Detroit, MI
East Meadow, NY