Blyth lights up the party with its wicked products. As the largest candle maker in the US, Blyth's
Blyth operates three business segments: Candles and Home Decor (
ViSalus, Blyth's health and wellness business, sells weight management products, nutritional supplements, foods and energy drink mixes, also by independent sales representatives. Silver Star Brands' is another direct to consumer business that offers decorative and functional household products including cards, gifts, food, and health and wellness products. Brands include Miles Kimball (hard-to-find gadgets and personalized gifts), Walter Drake (kitchenware, organizers, and more), As We Change (merchandise target at women over 40), Easy Comforts (health and personal care), and Exposures (photo albums, holiday decor, gifts).
The US is Connecticut-based Blyth's largest market, accounting for nearly 60% of sales. Other markets include Australia, Canada, about a dozen countries in Europe (including Germany, France, and the UK), and Mexico. The company has a sourcing office for PartyLite in Hong Kong.
Blyth reported sales of $885.5 million in 2013, a decline of 25% versus 2012. The double-digit sales dip was due to lower sales by the company's health and wellness segment and, to a much lesser extent, a decrease in candles and home decor sales, partially offset by a 3% sales gain by the catalog and Internet unit. PartyLite's sales dipped 6% year over year primarily due to a 17% decline in sales in North America as the direct marketer's team of active independent sales consultants shrank from 19,000 in 2012 to 17,000 in 2013. PartyLite's sales in Europe also declined by 2% (in US dollars) year over year, while its sales in Australia increased 17% (in US dollars) on growing consultant counts.
Net income fell 94% to $2.4 million over the same period. The steep decline in profitability was primarily due to ViSalus's decreased operating performance, partially offset by improved operating results at Silver Star Brands.
The company is aiming to boost its business through an expanded selection of products. To that end, Blyth has been increasing its stake in vitamin and nutritional supplement merchant
To build up cash reserves and streamline its operations, Blyth has been purging some of its non-core businesses. In late 2012 the company sold its Sterno butane products and lighting business to
59 ARMSTRONG RD
Plymouth, MA 02360-7206
Phone: 1 (203) 661-1926
Employer Type: Publicly Owned
Senior Vice President Global Marketing And Creative: David Baraky
Vice President Finance and Administration, North America: Mark Bono
Vice President: Laurie Lawrence
Employees (This Location): 117
Employees (All Locations): 1,600