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About Alsto Inc

Liberty Interactive Corp. stands by your right to shop at home and online. The company owns and operates market-leading home shopping channel QVC, which sells 770 products each week across the home, apparel, beauty and accessories, jewelry, and electronics categories. QVC also sells online. Liberty Interactive also runs online businesses including Zulily and online invitation site Evite. It also holds equity stakes in FTD Companies, HSN, Interval Leisure, and LendingTree, among others. Liberty Interactive acquired the long-standing rival of its QVC business, HSN Inc., for around $2.1 billion in 2017. Liberty Interactive Corp. was formed in 2011 when its predecessor restructured and split off its Liberty Capital and Liberty Starz businesses as Liberty Media.


Liberty Interactive operates through two main business divisions: QVC Group and Liberty Ventures.

The QVC Group consists of QVC, Zulily, and Liberty's interest in HSN. QVC is the company's cash cow subsidiary, accounting about 80% of its sales. The television brand broadcasts live shopping programs and sells merchandise online in the US and abroad. QVC classifies its products into six groups: home, beauty, apparel, jewelry, accessories and electronics. Home is the biggest earner at around one third of sales, followed by apparel at nearly 20% and beauty at more than 15%.

Zulily brings in 15% of sales sells products in the US and elsewhere online through flash sales events, primarily through its desktop and mobile websites and mobile applications.

Liberty Ventures consists of e-card website Evite and interests in Liberty Broadband, FTD, Interval Leisure Group, Time Warner, Charter Communications, Britco, and LendingTree.

Geographic Reach

Liberty Interactive rings up around 75% of its sales in the US. Japan and Germany each account for less than 10% of sales. QVC has shopping channels in Germany, Italy, Japan, France, and the UK. The company also has a joint venture in China.

Sales and Marketing

Flagship subsidiary QVC distributes its television programs through satellite and optical fiber to cable and satellite system providers in the US, Germany, Japan, the UK, and neighboring countries. It also transmits programs via digital terrestrial broadcast television to viewers in Italy, the UK, and certain parts of the US and Germany. Additionally, QVC offers a web-based catalog for retailers.

Some of QVC's clients include Comcast, Time Warner Cable, Cox, Dish Network, DirecTV, Verizon, and AT&T.

Financial Performance

After a bad 2015, Liberty Interactive's revenue bounced back in fiscal 2016, growing 7% to $10.6 billion. Growth was concentrated in Zulily, which gained more than $1 billion due to its first full-year contribution. QVC's sales declined $61 million, while the sales of Backcountry and Bodybuilding in 2015 and 2016 also weighed on sales.

Net income increased 40% to $1.3 billion thanks to higher revenue, decreases in stock-based compensation, and gains on the Right Start sale in January 2016.

Cash form operations increased 39% to $1.4 billion due to higher net income and changes in deferred income tax expense, offset by realized losses on financial instruments.


Liberty Interactive has been busy reshaping its business. In the last few years it has pared down its number of activities, particularly in online retail -- in 2015-16 it has sold or spun off,, Expedia, and; the year before that it sold Provide Commerce to floral and gift retailer FTD Companies and spun off TripAdvisor and the BuySeasons group as TripAdvisor Holdings.

The sales paved the way for the $2.1 billion acquisition of QVC's archrival HSN Inc., agreed in 2017. With both QVC and HSN recording unfavorable revenue trends in recent years, the acquisition reflects that the former rivals' biggest competitors are no longer each other, but e-commerce giants such as Amazon. QVC, HSN, and Zulily will be bundled up as QVC Group.

Mergers and Acquisitions

Liberty Interactive agreed to buy the 62% of the Home Shopping Network Inc. (HSNi) that it didn't own for about $2.1 billion in stock. The deal would unite HSNi with Liberty's QVC in an effort to combat and other online retailers. Liberty plans to package QVC, HSNi, and into an asset-backed spinoff in late 2017. The acquisition of HSNi was expected to close by the end of the year.

Alsto Inc

2335 E 2ND ST
Galesburg, IL 61401-6401
Phone: 1 (309) 343-6181

Firm Stats

Employer Type: Privately Owned
Employees (This Location): 100
Employees (All Locations): 100

Major Office Locations

Galesburg, IL