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About The Prudential Insurance Company of America

Prudential Financial wants to make sure its position near the top of the life insurance summit is set in stone. Prudential, known for its Rock of Gibraltar logo, is one of the top US life insurers and one of the largest life insurance companies worldwide. The firm is perhaps best known for its individual life insurance, though it also sells group life and disability insurance, as well as annuities. Prudential also offers investment products and services, including asset management services, mutual funds, and retirement planning. In Asia, the company operates through its Gibraltar Life Insurance and Life Planner units. Prudential has some $1.4 trillion in assets under management.


Prudential operates through five primary divisions encompassing seven segments, as well as its corporate operations.

The largest division, which brings in more than 35% of revenue, is International Insurance. That division provides individual life, group insurance, and retirement products, including certain health policies.

Its US Workplace Solutions division -- the second-largest, bringing in more than 30% of revenue -- comprises the Retirement and Group Insurance segments. The Retirement segment provides investment and income products and services to retirement plan sponsors. The Group Insurance segment offers a full range of group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the US. It primarily sells these to institutional clients.

Next, the US Individual Life and Group Insurance division (about 20% of revenue) includes the Individual Life and Group Insurance segments. The Individual Life segment distributes variable life, term life, and universal life policies, largely to middle-class, affluent, and wealthy clients in the US. The Group insurance segment offers group life, group disability, and corporate-, bank-, and trust-owned life insurance to institutional clients, who use them in concert with employee plans and affinity groups.

The fourth division, Closed Block, brings in more than 10% of revenues. It includes certain in-force policies and annuities (issued prior to the group's demutualization in 2001) as well as related assets and liabilities.

Geographic Reach

Prudential's US operations account for nearly two-thirds of sales. The company also offers international products in more than 40 countries in regions including Asia, Latin America, and Europe.

The International Insurance division owns offices in Argentina, Brazil Japan, Korea, Malaysia, and Taiwan; and leases offices in Italy and Mexico. The Asset Management segment, which includes international investment operations, leases offices in Australia, France, Germany, Hong Kong, Japan, Luxembourg, Mexico, Portugal, Singapore, South Korea, Taiwan, and the UK.

Sales and Marketing

Prudential distributes its insurance and annuity products through independent brokers and agencies as well as through Allstate and Prudential's own force of internal agents. The company's investment products are marketed through an in-house sales force, while its retirement products are primarily sold through third-party financial advisors, benefit consultants, and brokers.

Individual life products are offered through third-party channels including independent brokers, banks, general agencies, and producer groups.

Gibraltar Life distributes its products through affinity groups, banks, and from an in-house fleet of Life Planners who target affluent customers and small businesses.


The company pursues growth in its current business lines, both organically as well as through acquisitions, joint ventures, and investments.

Prudential has pursued intensive international growth in recent years, with a focus on expanding its insurance and retirement operations in emerging markets. It is concentrating on deepening its presence in markets where it already operates, such as Japan. To reach that objective, the company has spent about a decade building up its holdings in Japan through a series of acquisitions. To expand in China, Prudential is also carefully working on a 50/50 joint venture with a unit of the Chinese conglomerate Fosun Group. The company has already established a joint venture in India, which it also considers a high-growth market. Expanding in Europe, Prudential opened a new office in Milan in 2015.

In the US market, Prudential seeks to provide wealth protection products to individual and group customers. It is expanding both its US insurance and its US retirement and investment management divisions through increased distribution and marketing efforts, as well as through occasional acquisitions. In 2015, the group's mutual fund business Prudential Investment launched the Prudential Core Bond Fund, a fixed-income platform investing in such assets as US government securities, mortgage-related securities, and corporate debt.

In mid-2017 the company announced a reorganization of its US operations; its three units will be named Individual Solutions (including annuities and individual life insurance activities), Workplace Solutions (retirement and group insurance), and Investment Management.

Mergers and Acquisitions

In 2015 Prudential acquired a 40% stake in Chilean retirement services provider Administradora de Fondos de Pensions Habitat (AFP Habitat) for some $532 million. Also that year, Prudential Real Estate Investors bought a 49-story Class A office building in Chicago and a new residential high-rise in Cambridge, Massachusetts.

Prudential Investment Management in 2016 acquired the Indian asset management business of Deutsche Bank, expanding its product portfolio and distribution platform in India.

The Prudential Insurance Company of America

Newark, NJ 07102-3754
Phone: 1 (973) 802-6000

Firm Stats

Employer Type: Privately Owned
Evp Business Dev: Paul Chong
Vice President: Sandy Fox
Exec V Pres Opers: Robert C Golden
Employees (This Location): 5,000
Employees (All Locations): 30,000

Major Office Locations

Newark, NJ

Other Locations

Casa Grande, AZ
Phoenix, AZ
Scottsdale, AZ
City Of Industry, CA
Gilroy, CA
Irvine, CA
Los Angeles, CA
Oakland, CA
Ontario, CA
Redding, CA
Roseville, CA
Salinas, CA
San Francisco, CA
San Ramon, CA
Sherman Oaks, CA
Vacaville, CA
Durango, CO
Pueblo, CO
Collinsville, CT
Guilford, CT
South Windsor, CT
Washington, DC
Lewes, DE
Middletown, DE
Coral Gables, FL
Gulf Breeze, FL
Jacksonville, FL
Melbourne, FL
Palatka, FL
Port Charlotte, FL
Saint Augustine, FL
Tallahassee, FL
West Palm Beach, FL
Atlanta, GA
Duluth, GA
Macon, GA
Moultrie, GA
Peachtree City, GA
Roswell, GA
Hilo, HI
Honolulu, HI
Dubuque, IA
Muscatine, IA
Sioux City, IA
Eagle, ID
Bloomington, IL
Carmi, IL
Centralia, IL
Champaign, IL
Chicago, IL
Decatur, IL
Downers Grove, IL
Gillespie, IL
Jerseyville, IL
Naperville, IL
Pekin, IL
South Holland, IL
Springfield, IL
Swansea, IL
Bedford, IN
Kendallville, IN
Vincennes, IN
Great Bend, KS
Shawnee Mission, KS
Spring Hill, KS
Wichita, KS
Louisville, KY
Baton Rouge, LA
Mandeville, LA
Metairie, LA
New Iberia, LA
New Orleans, LA
Andover, MA
Boston, MA
Natick, MA
Wakefield, MA
Worcester, MA
Burtonsville, MD
Ellicott City, MD
Federalsburg, MD
Parkton, MD
Perry Hall, MD
Bangor, ME
South Portland, ME
Waterville, ME
Calumet, MI
Portage, MI
Royal Oak, MI
Saginaw, MI
Duluth, MN
Minneapolis, MN
Waconia, MN
Carl Junction, MO
Chillicothe, MO
Joplin, MO
Maryville, MO
Parkville, MO
Saint Louis, MO
Vicksburg, MS
Kalispell, MT
Roundup, MT
Greensboro, NC
High Point, NC
Matthews, NC
Raleigh, NC
Statesville, NC
Bismarck, ND
Omaha, NE
Lebanon, NH
Annandale, NJ
Bellmawr, NJ
Brick, NJ
Bridgewater, NJ
East Hanover, NJ
Eatontown, NJ
Fort Lee, NJ
Iselin, NJ
Livingston, NJ
Madison, NJ
Millville, NJ
Newark, NJ
New Providence, NJ
Paramus, NJ
Parsippany, NJ
Princeton, NJ
Ridgewood, NJ
Riverdale, NJ
Roseland, NJ
Warren, NJ
Watchung, NJ
Las Vegas, NM
Henderson, NV
Adams, NY
Amherst, NY
Cortland, NY
East Patchogue, NY
Hamlin, NY
New Hartford, NY
Syracuse, NY
Uniondale, NY
Wantagh, NY
Yonkers, NY
Bryan, OH
Centerville, OH
Cincinnati, OH
Cleveland, OH
Defiance, OH
East Liverpool, OH
Mansfield, OH
Marion, OH
Maumee, OH
Uniontown, OH
Guymon, OK
Portland, OR
Chalfont, PA
Chambersburg, PA
Coraopolis, PA
Doylestown, PA
Dresher, PA
Erie, PA
Fort Washington, PA
Harleysville, PA
Hazleton, PA
Kutztown, PA
Lancaster, PA
Latrobe, PA
Monroeville, PA
Philadelphia, PA
Pittsburgh, PA
Portage, PA
Warminster, PA
Warren, PA
Wexford, PA
York, PA
Warwick, RI
Westerly, RI
Clover, SC
Columbia, SC
Florence, SC
Mount Pleasant, SC
Rapid City, SD
Sioux Falls, SD
Brentwood, TN
Chattanooga, TN
Knoxville, TN
Arlington, TX
Burleson, TX
Dallas, TX
Huntsville, TX
St George, UT
Danville, VA
Mc Lean, VA
Midlothian, VA
Pearisburg, VA
Rutland, VT
Bellevue, WA
Bellingham, WA
Ashland, WI
Eau Claire, WI
Milwaukee, WI
Monona, WI
Portage, WI
Rhinelander, WI
Ronceverte, WV
Summersville, WV
Welch, WV