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About Sentry Insurance Company

Sentry Insurance a Mutual Company (Sentry) offers property/casualty and life insurance products to customers throughout the US. The company's commercial offerings include auto, liability, workers' compensation, and business owners' coverage, as well as life policies and annuities. Sentry provides specialized insurance to businesses of all sizes, including manufacturers, distributors, and dealerships who are interested in a high-value product and risk management. The products are sold through direct writers who build strong relationships and leverage their market expertise. The company also offers employee benefit, investment, and retirement options for group accounts, and it provides personal auto and life insurance products. The mutual company is owned by its policyholders. The company was founded in 1904.


Its commercial insurance operations are conducted through six divisions: National Accounts (large corporations), Transportation (trucking and safety insurance), Regional (field offices), Direct writer (property and casualty insurance, 401(k) plans, and business life insurance), Hortica (specializes in property and casualty products, as well as loss control and safety services), and life and annuities (401(k) and life insurance to Sentry Direct Writer customers).

The company's personal insurance division provides nonstandard auto and preferred motorcycle coverage under the Dairyland brand. Sentry also offers individual life policies. Sentry also offers a motorcycle product in partnership with Harley-Davidson, marketed under the Harley-Davidson banner directly to riders and H-D dealers. Furthermore, SentryWorld includes a world-class 18-hole golf course, pro shop, banquet facilities, restaurants, and sports complex adjacent to its home office.

The firm's property/casualty policies are underwritten by subsidiaries including Parker Centennial Assurance, Dairyland Insurance, Sentry Casualty, and Middlesex Insurance. Life insurance, pensions, and annuities are provided by Sentry Life Insurance Company and Sentry Life Insurance Company of New York.

Sentry had assets of nearly $20 billion and a policyholder surplus of over $6.0 billion. The company has received an A+ score from insurance credit rating agency AM Best for more than 25 years.

Geographic Reach

From about 20 field offices and its headquarters in Stevens Point, Wisconsin, Sentry serves customers in all 50 US states.

Sales and Marketing

Sentry sells its policies through a network of independent agents and brokers throughout the US; the company also uses some internal sales agents to promote its policies. Sentry serves business customers in construction, manufacturing, transportation, retail, distribution, and service industries, as well as individuals and families. In addition, other products are sold to its direct writer.

The firm works with industry trade groups to create specialized insurance programs. The Farm Equipment Manufacturers Association gives Sentry Insurance an exclusive endorsement as a recommended insurance provider.


Sentry has expanded over the years by forming partnerships and affiliations with industry trade groups. It also grows through occasional acquisitions and product development efforts.

The company is investing in improving its customer claims experience, career development programs, and technology and analytics systems. For instance, Sentry enhanced its workers' compensation analytics program in 2019; the system uses predictive models to help claims evaluators make more accurate and timely assessments. The firm also recently launched Sentry University labs at its regional offices to provide training and professional development opportunities to employees.

To better position itself to act on future business opportunities and extend its mutuality to more policyholders, Sentry filed a plan with the Wisconsin Office of the Commissioner of Insurance to create a mutual holding company. Sentry Mutual Holding Company would serve as the parent company of Sentry Insurance and its subsidiaries. The company would remain known as Sentry Insurance and continue to operate under the principles and culture of a mutual company. Forming the mutual holding company wouldn't impact coverages, premiums, claims handling, or anything related to customer experience. The move would improve Sentry's ability to expand product and service offerings while providing flexibility to pursue mergers and acquisitions.

Sentry Insurance Company

1800 N Point Dr
Stevens Point, WI 54481-1283
Phone: 1 (715) 346-6000

Firm Stats

Employer Type: Privately Owned
VP and CFO: Dewey A. Gantz
Chairman, President, and CEO: Pete G. McPartland
SVP and CIO: James D. Stitzlein
Employees (This Location): 1,388
Employees (All Locations): 4,830

Major Office Locations

Stevens Point, WI

Other Locations

Martinez, CA
Oceanside, CA
Fort Collins, CO
Cohutta, GA
Davenport, IA
Belleville, IL
Westford, MA
Stacy, MN
Hillsboro, MO
Saint Charles, MO
New Brunswick, NJ
Whippany, NJ
Cincinnati, OH
Keizer, OR
Sevierville, TN
Amarillo, TX
Crosby, TX
San Antonio, TX
Salt Lake City, UT
Brookfield, WI
Milwaukee, WI
Plover, WI
Stevens Point, WI
West Bend, WI