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About Cmfg Life Insurance Company

CUNA Mutual knows a thing or two about credit unions, having served them and their members for eight decades. The mutual company provides specialized insurance -- such as credit insurance, bond coverage, business auto, professional liability, and cybersecurity packages -- for the credit unions themselves, as well as consumer products like life, accident, annuity insurance, and homeowners insurance that the institutions can offer to their members. CUNA also provides credit unions with software, marketing support, and investment advice, and it has select operations in non-credit union related insurance markets.


In addition to insurance policies for credit unions, CUNA Mutual's MEMBERS Capital Advisors unit provides advisory services to help credit unions improve investment returns. Consumer products are offered through the TruStage Insurance Agency, while property/casualty insurance products are issued by CUMIS Insurance Society.

Other lines include accidental death and dismemberment coverage, auto insurance, personalized investment planning through CUNA Brokerage Services, and small-business retirement plans.

Life and health premiums account for some 45% of CUNA Mutual's revenues. Property/casualty premiums account for another 25%.

Additional units include CPI Qualified Plan Consultants unit, a third-party administrator of employee benefits plans and retirement plans for small business customers. CMFG Ventures (launched in 2016) invests in startups that offer new technologies to credit unions and their customers.

All told, CUNA Mutual insures about 95% of the US' credit unions.

Geographic Reach

CUNA Mutual operates throughout the US and its territories, with offices in Iowa, Kansas, Texas, and Wisconsin. It also has numerous regional branch locations across the US. The company has international operations in the Dominican Republic, Puerto Rico, Trinidad/Tobago, and Jamaica.

Financial Performance

CUNA Mutual has generally seen revenue growth over the past five years. In 2017, revenue increased 8% to a record $3.5 billion as net premiums across the board rose and commission and fee income grew. Those gains were partially offset by some $22.4 million in total net realized investment losses.

Net income has also been on the rise. With the higher revenue in 2017, net income increased 36% to $303.2 million (also a record). Following suit, cash flow from continuing operations rose 24% to $761.4 million that year, largely due to positive changes in assets and liabilities.


CUNA Mutual has increasingly dedicated itself to marketing and customer service efforts such as improved post-purchase communications and expanded social media presence. The company has also been investing in technology and data analytics initiatives and introducing new, more accessible products. In 2016 it launched a term life product that consumers can purchase entirely online. Also that year, it began investing in, a direct lending platform for higher-risk consumers. And in 2017, it introduced CUNA Mutual AdvantEdge Analytics, a data management, reporting, performance management, and advanced analytics tool for credit unions.

CUNA Mutual also exits underperforming businesses at times to better focus on core business lines and customers. 

Company Background

CUNA Mutual was founded in 1935.

Cmfg Life Insurance Company

5910 Mineral Point Rd
Madison, WI 53705-4456
Phone: 1 (800) 356-2644

Firm Stats

Employer Type: Privately Owned
Sr V Pres-cfo: Jeffrey Holley
Exec Vpres: David Marks
President And Ceo: Robert Trunzo
Employees (This Location): 1,600
Employees (All Locations): 4,000

Major Office Locations

Madison, WI

Other Locations

Waverly, IA
Fort Worth, TX