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About Blue Cross & Blue Shield of Alabama

Folks who hang their hats in Tuscaloosa or Birmingham (or any other Alabama city) may depend on Blue Cross and Blue Shield of Alabama when they need medical coverage. The state's largest health benefits provider, Blue Cross and Blue Shield of Alabama administers individual, corporate and federal employer-sponsored, and Medicare health plans to more than 3 million members representing about 30,000 companies. Its insurance products include PPO and high-deductible health plans, as well as dental policies. The company also sells long-term care insurance (dubbed Preferred LTC), and it provides disease management services and wellness programs. It is a licensee of the Blue Cross and Blue Shield Association.

Geographic Reach

Blue Cross and Blue Shield of Alabama has more than a dozen service centers and support offices across the state.

Sales and Marketing

Blue Cross provides coverage for corporations and individuals, including the senior market. It sells its products via a dedicated sales force, the Internet, or through third parties such as Alfa Insurance.

Strategy

The company is working to improve its offerings for individual customers. Its low-premium, high-deductable plans are coupled with tax-advantaged health spending accounts called Preferred Blue Accounts to allow customers more independence.

Blue Cross Blue Shield of Alabama is also promoting wellness programs (such as weight loss contests and free health screenings in schools) to increase preventative care measures for all clients. In 2014 the organization expanded an existing partnership with Tivity Health to offer the SilverSneakers Fitness Program to its C Plus Medicare Select clients.

Blue Cross & Blue Shield of Alabama

450 RIVERCHASE PARKWAY E
Hoover, AL 35244-2858
Phone: 1 (205) 988-2200

Stats

Employer Type: Privately Owned
Workforce Management Analyst: Pam Hanvey
President and CEO: Terry D. Kellogg
CIO: Scott McGlaun
Employees (This Location): 2,273
Employees (All Locations): 2,533

Major Office Locations

Hoover, AL

Other Locations

Andalusia, AL
Dothan, AL
Florence, AL
Foley, AL
Gadsden, AL
Huntsville, AL
Mobile, AL
Montgomery, AL
Des Moines, IA
Bossier City, LA
Greenville, NC
Morrisville, NC