Asurion offers insurance for wireless phones and their content (even allowing users to erase content from a phone that has been stolen). The company also offers insurance for home computers, TVs, home phones, and other electronics. Its services are offered over the phone and in the home (as in, its technical support staff makes house calls).

Geographic Reach

Headquartered in Nashville, Tennessee, Asurion has about 30 offices in the Americas, Europe, Asia, and Australia. The company also has approximately 575 ubreakifix stores.

Sales and Marketing

Trusted by more than 300 million customers, Asurion has more than 10,000 US-based experts.

Strategy

Asurion is pleased to introduce Simplr, a customer service outsourcing platform. Simplr is an easy and affordable way for small businesses, eCommerce sites, and startups to access quality customer service support.

Asurion values good customer service. As a result, it won many awards for customer experience and innovation. Simplr is its way of delivering best-in-class customer support to smaller businesses in high growth mode. 

Driven by its culture of ideas, the company launches "Venture Teams" to help share its customer service best practices. As a result, team members discover out-of-the-box ways to spin the company's assets and passions into a great business that delivers a fantastic customer experience.

In mid-2020, the Nashville-based tech care company announced the launch of Tennessee's first in-house apprenticeship for software engineers, providing the company's hourly employees with the opportunity to up-skill into one of the most sought-after professional roles in the metro area.  The company's software engineering apprenticeship program will also help foster diversity in tech and help build the region's tech talent pipeline with an eye toward long-term growth.

It's proud to invest in its employees by offering another opportunity where they can push themselves to grow in their careers. The program is a win-win for Asurion and its employees, providing paid training and development and a professional career path in tech that can lead to higher wages, while helping Asurion fill high-demand positions in tech.

Mergers and Acquisitions

In late 2019, Asurion acquired Orlando, Florida-headquartered uBreakiFix, which has 534 locations across the US and Canada. Partnered with Google and Samsung, uBreakiFix provides official repairs using OEM parts for Google and Samsung phones. Terms of the deal were not disclosed.