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About American Family Mutual Insurance Company, S.I.

Even confirmed bachelors can get insured through American Family Mutual Insurance (AmFam). The company and its subsidiaries specialize in personal and commercial property/casualty insurance. Its coverage products include auto, homeowners, farm and ranch, and commercial liability. Its subsidiaries also offer life insurance and annuities and health plans. The company operates across the US and is among the nation's largest property/casualty mutual insurance companies. Policies are underwritten by American Family Mutual and its American Standard Insurance, American Family Life Insurance Company (AFLIC), and Permanent General subsidiaries; together they operate as the American Family Insurance Group. AmFam plans to merge with Main Street America.


Property/casualty policies written for personal and commercial applications account for the majority (about 90%) of AmFam's annual revenues. Term, universal, and whole life policies, as well as fixed annuities, are written directly through the AFLIC subsidiary.

AmFam has some 8.3 million active policies in force, including 7 million auto and umbrella policies; 800,000 life insurance policies; and 500,000 commercial and farm ranch policies.

Geographic Reach

In addition to its Madison, Wisconsin, headquarters location, AmFam has regional offices in Denver; Eden Prairie, Minnesota; St. Louis and St. Joseph, Missouri; and Phoenix. The company offers multi-line products in the midwestern and western US.

The AmFam organization operates in all 50 states.

Sales and Marketing

AmFam sells its insurance products through a network of some 2,800 independent agents. Its General, AssureStart, and Homesite affiliates offer products to customers via telephone or the internet.

Financial Performance

Unlike some of its industry peers, AmFam has no plans to demutualize and has steadily grown its equity and assets. After a revenue decline in 2011, the company reported six consecutive years of growth. In 2017 revenue rose 6% to $9.3 billion due to higher net premiums from property/casualty policies (due to an increase in policies in force). The company also added nearly $300 million to its policyholder equity, which helps buffer against unexpected losses.

However, net income decreased 52% to $155.6 million in 2017 as the company saw higher property/casualty losses.


AmFam has been searching for ways to grow its operations, particularly after making moves to protect itself against catastrophe-related losses. Although not a terribly acquisitive group, it does occasionally buy smaller insurers to add to its areas of coverage. It also launches new products that it deems promising. In 2017 the company became a mutual holding company, paving the way for mergers such as the pending deal to combine with Main Street America.

Mergers and Acquisitions

In 2018 AmFam agreed to merge with fellow mutual insurer Main Street America. Through the merger, it will expand its operations in the eastern US. The deal will also further diversify AmFam's product mix, increasing its commercial lines from 8% to 14% of written premiums.

American Family Mutual Insurance Company, S.I.

Madison, WI 53783-0001
Phone: 1 (800) 692-6326

Firm Stats

Employer Type: Privately Owned
CFO and Treasurer: Daniel J. Kelly
CIO: Kristin R. Kirkconnell
Chairman, President, and CEO: Jack C. Salzwedel
Employees (This Location): 3,000
Employees (All Locations): 8,100

Major Office Locations

Madison, WI

Other Locations

Apache Junction, AZ
Phoenix, AZ
Prescott, AZ
Sun City, AZ
Denver, CO
Englewood, CO
Loveland, CO
Spirit Lake, IA
West Des Moines, IA
Winthrop, IA
Eagle, ID
Idaho Falls, ID
Chicago, IL
Crystal Lake, IL
Joliet, IL
Schaumburg, IL
Silvis, IL
Stone Park, IL
Wilmington, IL
Hammond, IN
Indianapolis, IN
South Bend, IN
De Soto, KS
Pratt, KS
Baker, LA
Covington, LA
Greensburg, LA
Hammond, LA
Houma, LA
Kenner, LA
Lafayette, LA
Metairie, LA
Slidell, LA
Walker, LA
Okemos, MI
Eden Prairie, MN
Glencoe, MN
Hermantown, MN
Northfield, MN
South Saint Paul, MN
Blue Springs, MO
Kansas City, MO
Lees Summit, MO
Liberty, MO
Maryland Heights, MO
Monroe City, MO
Saint Joseph, MO
Sedalia, MO
Springfield, MO
Stockton, MO
Bottineau, ND
North Platte, NE
Omaha, NE
Columbus, OH
Gettysburg, SD
Bellevue, WA
Issaquah, WA
Puyallup, WA
Deerfield, WI
Janesville, WI
Madison, WI
Pewaukee, WI
Wausau, WI