About Workrite Uniform Company, Inc.
VF Outdoor (doing business as The North Face) wants its customers to take a hike — or take a stab at climbing Mount Everest. A subsidiary of uber apparel maker V.F. Corporation, The North Face designs, distributes, and retails its own brand of outerwear, skiwear, sportswear, footwear, and outdoor gear (including tents, sleeping bags, and backpacks). With the help of its parent company, The North Face offers the popular brand of Timberland shoes, outdoor wear, and leisure products. Other brands include Vans (footwear for skateboarding and snow sports), Napapijri (skiwear), and Reef (sandals, shoes, and swimwear for surfing).
The North Face is part of VF's outdoor and action sports division (or "coalition", as the parent company calls it). The division has carved out a niche in the outdoor market with the brands to buy for performance-oriented apparel, footwear, and gear. In addition to The North Face, its stable of brands includes Vans, Eagle Creek, Timberland, and JanSport.
Headquartered in California, The North Face's products are not only available in the US but also around the world.
Sales and Marketing
The North Face markets its products through specialty outdoor and premium sporting goods stores located in Asia, Canada, Europe, and the US and in select department stores in the US. In addition, products are sold through VF-operated stores in the Asia, Europe, and the US and online.
Global revenues for The North Face brand increased 3% in 2020, including a 2% unfavorable impact from foreign currency. The increase was due to operational growth across all channels and regions, including strong performance in the wholesale channel and growth in the direct-to-consumer channel driven by an expanding e-commerce business. Full year 2020 global revenues for The North Face brand included a 14% decrease in the fourth quarter (including a 1% unfavorable impact from foreign currency), primarily due to the impact of COVID-19.
1701 Lombard St Ste 200
Oxnard, CA 93030-8235
Phone: 1 (805) 483-0175
Employer Type: Privately Owned
Regional Account Executive: Beth Bohan
Consultant: Tom Foley
Government Affairs Manager: K'ann Gregory
Employees (This Location): 385
Employees (All Locations): 400