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About Workrite Uniform Company, Inc.

VF Outdoor (doing business as The North Face) wants its customers to take a hike -- or take a stab at climbing Mount Everest. A subsidiary of uber apparel maker V.F. Corporation, The North Face designs, distributes, and retails its own brand of outerwear, sportswear, footwear, and outdoor gear (including tents, sleeping bags, and backpacks). With the help of its parent company, The North Face offers the popular brand of Timberland shoes, outdoor wear, and leisure products. Other brands include Earthkeepers (uses renewable, organic, and recycled materials), Vans (footwear for skateboarding and snow sports), Napapijri (skiwear), and Reef (sandals, shoes, and swimwear for surfing).

Operations

The North Face is part of VF's outdoor and action sports division (or "coalition," as the parent company calls it). The division has carved out a niche in the outdoor market with the brands to buy for performance-oriented apparel, footwear, and gear. In addition to The North Face, its stable of brands includes Vans, Eagle Creek, Timberland, and JanSport.

Sales and Marketing

The North Face markets its products through specialty outdoor and premium sporting goods stores located in Asia, Canada, Europe, and the US and in select department stores in the US. In addition, products are sold through over 100 VF-operated stores in the Asia, Europe, and the US and online. The brand is sold outside the US through agents, distributors, and nearly 400 The North Face partnership stores that are operated by independent third parties.

Financial Performance

The outdoor and action sports brands accounted for 56% of V.F.'s total sales in 2013, up 2% from 2012. Group revenue grew 8% with The North Face posting a 7% gain; Vans lead the group with a 17% jump. The group showed a 7% increase in the US and a 10% bump overseas.

Strategy

Brick-and-mortar stores move the bulk of The North Face apparel and equipment, however, V.F. also markets the brand online in the US and across Europe. The parent, recognizing that e-commerce accounts for a growing percentage of its earnings, has been working to launch additional sites that peddle The North Face in Asia and other European countries.

Workrite Uniform Company, Inc.

1701 Lombard St Ste 200
Oxnard, CA 93030-8235
Phone: 1 (805) 483-0175

Firm Stats

Employer Type: Privately Owned

Major Office Locations

Oxnard, CA

Other Locations

Oxnard, CA