Wacoal America wants to fill your drawers with its panties and bras, camisoles, slips, and shapewear. It makes and distributes intimate apparel for its Japanese parent
Wacoal America operates within its parent's North America and Europe segment, which in fiscal 2014 accounted for 7% of total sales.
The company maintains one production facility each in New Jersey and New York. Its Wacoal Dominicana Corp. subsidiary produces products in the Dominican Republic that are shipped to Wacoal America and distributed to retailers nationwide.
Wacoal America sells its lingerie and other undergarments nationwide.
Sales and Marketing
The apparel company makes and markets intimate apparel under its own brand name, as well as under names DKNY Underwear and
Wacoal America's move from selling solely through retail partners to adding e-commerce is part of its strategy to raise brand awareness, better target its market, and enhance the in-store space. Each of its three sites provides a fit guide, glossary, and tips to help match the garment's style with an individual's body type and personal preference.
While Japanese parent
The US, long Wacoal's largest international opportunity, accounts for 49% of overseas business.
As part of its parent's strategy, Wacoal America is extending its reach beyond traditional lingerie to attract a larger portion of the global apparel market. Wacoal America has launched shapewear designed to support certain areas of a woman's body according to her shape.
While some of Wacoal America's competitors are scaling back on fabrications, such as laces and embroideries to cut costs, the company spends months in product development to maintain its reputation as having a noteworthy fit and finish.
Citing that eight out of every 10 women are wearing the wrong size bra, Wacoal America hosts more than 800 fitting events nationwide. It has developed the Silhouette Analyzer, a built-in computer that draws an outline of a woman's shape that appears on a private monitor screen. A fitting specialist then suggests a bra and panty based on the customer's shaping needs. The analyzer then draws another silhouette for comparison.
Wacoal America has partnered with
1 WACOAL PLAZA
Lyndhurst, NJ 07071-3400
Phone: 1 (201) 933-8400
Employer Type: Privately Owned
Bill of Material Analyst: Mercedes Cruz
President: Richard C Murray
Executive Vice President Of Marketing And Sales: Bob Vitale
Employees (This Location): 200
Employees (All Locations): 800