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About Vanity Fair Brands, LP

Besides the basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- Fruit of the Loom's products include activewear, casualwear, and children's underwear sold under such labels as Russell, Vanity Fair, Jerzees, Lily of France, and Spalding. Its items are sold primarily in North America through mass merchandisers the likes of Walmart and Target, department stores, wholesale clubs, and mid-tier chains. Fruit of the Loom also sells sports equipment and apparel to team dealers and retail sporting goods stores under the Russell Athletic and Spalding brands. The company is owned by multinational conglomerate holding company Berkshire Hathaway.

Financial Performance

Fruit of the Loom is part of the consumer products division of Berkshire Hathaway's Manufacturing, Service, and Retailing segment. Consumer products generate about a fifth of the Manufacturing, Service, and Retailing segment's total. That segment, in turn, contributes about a quarter of the holding company's total revenue.

Berkshire Hathaway's revenue from consumer products increased 3% to $12.5 billion in 2018. Apparel and footwear added 5% to $4.3 billion -- mostly thanks to greater sales volume for its Brooks Sports and Garan subsidiaries.

Strategy

As part of its strategy, Fruit of the Loom works to diversify its portfolio by finding new ways to outfit its customers. The manufacturer markets and sells sports equipment and balls to team dealers. It caters to college bookstores with college-licensed T-shirts and fleece and distributes athletic apparel, equipment, and balls to sporting goods stores under the Russell Athletic and Spalding brands. Fruit of the Loom also operates the Brooks running shoe business.

In 2019 the company partnered with the largest distributor of infant and children's accessories in the US, Goldbug, to create a newborn, infant, and toddler apparel and accessories line. The company's Vanity Fair intimate apparel brand launched a sports bra.

Vanity Fair Brands, LP

1 FRUIT OF THE LOOM DR
Bowling Green, KY 42103-7932
Phone: 1 (270) 781-6400

Stats

Employer Type: Privately Owned
Employees (This Location): 280
Employees (All Locations): 10,303

Major Office Locations

Bowling Green, KY

Other Locations

Leeds, AL
Monroeville, AL
Jacksonville, FL
New York, NY