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About Vanity Fair Brands, LP

Besides the basics — underwear made under the BVD, Fruit of the Loom, and Lofteez names — Fruit of the Loom's products include activewear, casualwear, and children's underwear sold under such labels as Russell, Vanity Fair, Spalding, and Fruit of the Loom. Its items are sold primarily in North America through mass merchandisers the likes of Walmart and Target, department stores, wholesale clubs, and mid-tier chains. Fruit of the Loom also sells sports equipment and apparel to team dealers and retail sporting goods stores under the Russell Athletic and Spalding brands. The company is owned by multinational conglomerate holding company Berkshire Hathaway.

Operations

Fruit of the Loom offers quality underwear and clothing at an amazing value. Its Breathable underwear collection for men, women, boys and girls promotes air flow. Seek No Further by Fruit of the Loom offers versatile knit tops, leggings, pants, blazers and dresses. The Women's Essentials collection has joggers, knit pants, cardigans, long-sleeve tops and casual t-shirts.

Geographic Reach

The company is based in Bowling Green, Kentucky.

Sales and Marketing

Fruit of the Loom offers free shipping on all orders over $45, and free express shipping on all orders over $100. It works with FedEx Smart Post who ships orders to a P.O. Box, and turns over to USPS for final delivery. In addition to its website, the company's products are available at Amazon.com and many retailers including JC Penney, Kmart, and Kohl's.

Vanity Fair Brands, LP

1 Fruit of The Loom Dr
Bowling Green, KY 42103-7932
Phone: 1 (270) 781-6400

Firm Stats

Employer Type: Privately Owned
Employees (This Location): 280
Employees (All Locations): 10,303

Major Office Locations

Bowling Green, KY

Other Locations

Leeds, AL
Monroeville, AL
Jacksonville, FL
New York, NY