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About Supreme International, LLC

Perry Ellis International (PEI) designs, distributes, and licenses men's and women's sportswear under more than 10 company-owned or licensed brands, including An Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, and namesake Perry Ellis. PEI also distributes PGA and Champions Tour golf apparel and NIKE swimwear under licenses. PEI's customers include some of the nation's largest retailers such as Walmart, Kohl's, and Macy's. The company also sells directly to consumers through its own retail stores and e-commerce websites. PEI became private in 2018 when it was acquired by George Feldenkreis for $437 million.

Change in Company Type

Perry Ellis International (PEI) went private in 2018 when it was acquired by George Feldenkreis for $437 million.

Strategy

Perry Ellis International (PEI) employs a three-dimensional approach to growth and profitability by developing and enhancing its portfolio of brands, partnering with well-known names and organizations to bolster its marketing, and broadening its distribution operations.

The clothier frequently enters symbiotic license agreements, lending its brands to other companies to use for their own products. PEI reaps any royalties or payments associated with the license; its licensees benefit from customer recognition of PEI's brands. In 2018 PEI granted Racing Shield HK rights to its Laundry by Shelli Segal brand for use with Racing's phone cases, earphones, and tech accessories. It lent the Laundry name to children's clothing company BAK Apparel in the US and Canada that same year.

PEI has a significant relationship with golf organization PGA Tour, to which the company licenses its PEI Golf brand for belts, wallets, bags, luggage, and jewelry in North America, Ireland, and the UK. In 2018 the collaborators extended that 14-year partnership through to 2022. In 2018 the company also enlisted denim designer Adriano Goldschmied to create a collection for its An Original Penguin by Munsingwear line and tapped woman's empowerment expert Heather Monahan as a brand ambassador.

In 2017 PEI inked deals with Nike to distribute the apparel titan's swimwear products in Latin America and Europe.

Supreme International, LLC

3000 NW 107TH AVE
Doral, FL 33172-2133
Phone: 1 (305) 592-2830

Stats

Employer Type: Privately Owned
Order Processing Manager: Evelio Acosta
Maintenance Manager: Felipe Ceballos
Manager Of Database Administration: Kumar Raju
Employees (This Location): 712
Employees (All Locations): 1,174

Major Office Locations

Doral, FL

Other Locations

Vicksburg, MS
New York, NY