About Sunbeam Products, Inc.
Newell Brands is the company behind such household names as Rubbermaid storage boxes, Calphalon cookware, Graco pushchairs, and Sharpie pens. Newell Brands' customers are mainly mass retailers, such as Target, and home and office supply stores, such as Staples, in the US, which accounts for some two-thirds of total sales. Newell's footprint spans 70 factories and some 120 warehouses and distribution centers. The megabucks acquisition of consumer products giant Jarden brought products such as Bicycle Playing Cards, Mr. Coffee, Coleman, Jostens, Oster, Rawlings, Sunbeam, and Yankee Candle under its umbrella.
Newell Brands structures its operations into three main reporting segments: Learning and Development, Food and Appliances, and Home and Outdoor Living. Each accounts for roughly a third of sales and includes well-known household brands.
Learning and Development makes pens, pencils, highlighters, and markers, glue, labels, and baby gear and infant care products. Its brands include Aprica, Baby Jogger, Expo, Graco, Mr Sketch, Parket, Sharpie, and X-Acto.
The Home and Outdoor Living segment makes products for outdoor activities, candles, and connected home and security products. Brands include Chespeake Bay Candle, Contigo, First Alert, and Yankee Candle.
Food and Appliances makes slow cookers (Crock-Pot), food storage boxes (Rubbermaid, FoodSaver, and Sistema), coffee machines (Mr. Coffee), cookware (Calphalon), and jars (Ball).
Newell Brands operates in nearly 100 countries in the Americas, Europe, the Middle East, Africa, and the Asia Pacific region. Roughly two-thirds of sales come from the US, while Europe, Middle East and Africa (EMEA) region generates about 15% of sales. Latin America and the Asia Pacific regions both generate 10% of revenue, while Canada brings in the remainder of total sales.
Sales and Marketing
Newell Brands reaches consumers through large mass merchandisers, such as discount stores, home centers, warehouse clubs, office superstores, commercial distributors, and e-commerce companies. It also sells direct-to-consumer online, while certain brands, such as Yankee Candle, have dedicated stores.
Newell Brands' biggest customer is Wal-Mart sales to which account for about 10% to 15% of its net sales each year.
The acquisition of Jarden in 2016 nearly doubled Newell Brands' sales, which peaked at $9.6 billion in 2017. However, all is not well at Newell, as weak cash flow and bankruptcy of key customer Toys "R" Us triggered huge goodwill impairments at the tail end of 2018 and caused the company to accelerate its transformation plan.
In 2018 the company's sales fell 10% to $8.6 billion as the company began selling off non-core brands, coupled with general weak sales across all product segments.
Newell reported an $8.3 billion net loss in 2018 compared to a $592.4 million net gain in 2017. It booked an $8.3 billion impairment charge, which recorded mainly in the Food and Appliances and Home and Outdoor Living segments, while Learning and Development escaped relative unscathed at $351 million.
Newell's cash on hand grew $10 million during 2018, ending the year at $495.7 million. The company's operations generated $680.0 million and its investing activities generated $4.8 billion, while financing activities used $5.5 billion. Newell's main cash uses in 2018 were short- and long-term debt repayments, dividends, and share repurchases, while business divestitures generated $5.1 billion.
With the brands acquired from Jarden not providing the hoped-for synergies, Newell accelerated its transformation plan in 2018. The company plans to sell off big chunks of its portfolio, notably its industrial and commercial assets such as Waddington plastic packaging, Rubbermaid commercial products, Rexair vacuum cleaners, Mapa industrial gloves, and Spontex cleaning products. It's also selling non-core consumer products, such as Rawlings, Jostens, Pure Fishing, among others. The goal is to sell all of them before the end of 2019 and with the capital raised Newell will deleverage its balance sheet, strengthen its operations, and return cash to shareholders.
Mergers and Acquisitions
Newell Brands made three further acquisitions in the year after its mega-purchase of Jarden in 2016. It acquired Chesapeake Bay Candle, a candlemaker, for $75 million; New Zealand-based Sistema Plastics, which makes airtight food storage boxes, for $472 million; and Smith Mountain Industries, which also makes candles, for $100 million.
2381 NW EXECUTIVE CTR DR
Boca Raton, FL 33431-8560
Phone: 1 (561) 912-4100
Employer Type: Privately Owned
Vice President, Product Development Global Appliances: Patricia Bassett
Senior Vice President: Carrie Cole
Senior Vice President of Information Technology: Meg Greenhouse
Employees (This Location): 290
Employees (All Locations): 6,000
Boca Raton, FL
Del Rio, TX