About Steven Madden, Ltd.
Steven Madden elevates chunky heels to new heights. Its wholesale business boasts some 30 brands such as Madden Girl, Steven, Steve Madden Men's, Betsey Johnson, and Stevies as well as Superga, Kate Spade, and Anne Klein under license. Its retail operation mainly consists of more than 225 Steve Madden stores as well as two Steven and one Superga store, along with several websites. Department stores such as Nordstrom and Dillard's also stock its shoes. Its First Cost segment designs and sources private-label footwear, such as Candie's, for mass merchants. Steven Madden shoes are sold in the US, Canada, Mexico, and certain countries in Europe. Steven Madden generates most of its revenue in the US.
Steven Madden operates under five segments; Wholesale Footwear, Wholesale Accessories/Apparel, Retail, Licensing and First Cost.
The Wholesale Footwear segment generate more than 60% of revenue, It design, source, and market its products to department stores, mid-tier retailers, mass market merchants, online retailers and specialty stores, derives revenue, both domestically and internationally, from sales of branded and private label women's, men's, girls' and children's footwear.
The Wholesale Accessories/Apparel segment gives in about 20% of revenue, It includes branded and private label handbags, apparel, belts and small leather goods as well as cold weather and selected other fashion accessories.
The Retail segment ring up about 20% of revenue, it generate revenues from operations of retail stores in the United States, Canada and Mexico among other, the rest of the revenue comes from Licensing and First Cost which represent activities from licensing trademarks and subsidiaries commissions and fees.
New York-based, Steve Madden have retail stores, showrooms and office facilities in various locations in the United States, some are located in Texas, California, Washington, Florida and New York and International locations in China, Canada, Hong Kong, and Mexico. Steven Madden generate nearly 90% of its revenue domestically.
Sales and Marketing
Steven Madden spent $30,165, $21,921, and $19,629 for years 2019, 2018, and 2017 on advertising which includes print, radio and billboard advertisements. Steven Madden's customers includes department stores, major department stores, mid-tier department stores, national chains, mass merchants, value priced retailers, specialty stores, online retailers and catalog retailers. Its largest customer Wal-Mart Stores, Inc. accounted for more than 10% of total revenue.
Steven Madden's sales have been trending upward over the last five years, despite a slight dip in 2016. Net income followed the same path as the revenue.
In 2019, the company's sales grew 7% to $1.8 billion, buoyed by a strong performance from the Wholesale Accessories/Apparel, Footwear and Retail segments, partially offset by a decline in revenue from its First Cost and Licensing segments.
Net income attributable to Steven Madden, Ltd. increased 9% to $141.3 million in 2019 compared to $129.1 million in 2018. Its effective tax rate for 2019 decreased to 22% compared to 26% recorded in 2018.
The company's cash on hand grew $64 million, ending the year at $264.1 million. Its operations generated $233.8 million, and its investing activities used $27.7 million, while financing used another $142.2 million. Main cash uses for the year were for purchases of treasury stocks and acquisitions.
Steve Madden's strategy for the continued growth of its business includes expanding its presence beyond footwear, apparel, and accessories through the selective licensing of its brands. As of December 2019, it licenses its Steve Madden, Steven by Steve Madden, and Madden Girl trademarks for use in connection with the manufacture, marketing, and sale of outerwear, hosiery, jewelry, watches, eyeglasses and sunglasses, hair accessories, umbrellas, bedding, luggage, fragrance and men's leather accessories.
In addition, it licenses the Betsey Johnson trademark for use in connection with the manufacture, marketing, and sale of women's and children's apparel, hosiery, fragrance and beauty, sleepwear, activewear, jewelry, watches, bedding, luggage, umbrellas, and household goods. It also licenses the Dolce Vita trademark for use in connection with the manufacture, marketing, and sale of swimwear and FREEBIRD by Steven for the operation of retail stores. Most of its license agreements require the licensee to pay the company a royalty based on actual net sales, a minimum royalty in the event that specified net sales targets are not achieved and a percentage of sales for advertising the brand.
Mergers and Acquisitions
In mid-2019, Steven Madden acquired California-based, BB Dakota a contemporary women's apparel company known for quality, stylish classics with an effortless attitude for an initial payment of $24,568. Dakota's laser focus on product and strong track record of execution is a great fit for Steve Madden and provides the ideal platform to expand its brands in the apparel category.
In mid-2019, Steven Madden acquired Brooklyn-based, Greats Brand, Inc. a leading digitally native footwear brand specializing in premium sneakers made in Italy for an initial payment of $12,829 . The company sees significant opportunity to expand the business by combining GREATS' strengths – which include an outstanding brand and stylish, classic designs that appeal to today's more casual consumer – with its proven business model, established infrastructure and global reach.
5216 Barnett Ave
Long Island City, NY 11104-1018
Phone: 1 (718) 446-1800
Employer Type: Publicly Owned
Stock Symbol: SHOO
Stock Exchange: , NASDAQ
President: Amelia Newton Varela
Chairman and CEO: Edward R. Rosenfeld
COO: Awadhesh K. Sinha
Employees (This Location): 265
Employees (All Locations): 4,000
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