Renfro specializes in developing, making, and marketing socks under its own brands, including K. Bell and Hot Sox, and via private label for others. It licenses Fruit of the Loom, Dr. Scholl's, Ralph Lauren, Cooper Sole, Wrangler, and Carhartt.

Geographic Reach

North Carolina-based Renfro makes and distributes socks from its facilities in five US states, Canada, Mexico, India, Pakistan, and China. It operates sales offices throughout North America, Europe, and Asia.

Sales and Marketing

Renfro serves some of the world's biggest retailer, including Wal-Mart, Kmart, Macy's, Costco, J.C. Penney, Sears, and Target, among others.

Strategy

With the fashionable return of Sperry Top-Siders to wardrobes, Renfro is expanding beyond its iconic loafers to a number of items, including socks. The company will be making men's and women's socks under the Sperry brand. This comes on top of recent editions from Richlu (Canadian brands Tough Ducks and Work King under license) and Fruit of the Loom (Renfro purchased Fruit of the Loom maker DeSoto Mills).

Renfro has a licensing agreement with New Balance Athletic Shoe to design, manufacture, and market new lines of New Balance socks as well as manufacture the brand's current lines.

Company Background

The company was founded in 1921.