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About New ERA Cap Co., Inc.

New Era Cap has all Major League bases covered — or at least the heads above them. The Koch family-owned company makes the uniform caps of every Major League Baseball and Minor League Baseball team, as well as uniforms worn by high school baseball players. The manufacturer sells about 75 million pieces of licensed and non-licensed caps including the 59FIFTY fitted cap to celebrities and consumers alike through its flagship stores and retailers. New Era has offices in Germany, Holland, Spain, South Korea, and Italy, and a plant in the US.


New Era makes officially-licensed headwear, apparel, and accessories.

Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era produces headwear for the National Basketball Association, National Hockey League, Minor League Baseball, Baseball Canada, Little League Baseball USA Hockey Hardwood Classics, Collegiate Licensing Company, TaylorMade, Titleist, Marvel, DC Comics, Warner Brothers, and others.

New Era's operations include an exclusive marketing and distribution partnership with Collegiate Pacific, referred to as the New Era Team Sports Division. Run by Collegiate Pacific, the division provides marketing and order processing expertise to customers in the institutional and sporting goods markets.

Geographic Reach

Headquartered in Buffalo, New York, New Era caps are sold in more than 80 countries worldwide. It also has EMEA and Asia distributor office locations in Estonia/Latvia/Lithuania, Hong Kong, France, Philippines, New Zealand, and Australia, among others.

Sales and Marketing

New Era offers its products through its own retail stores in the US and internationally. The company markets its products online and through its authorized distributors.

Company Background

The company was founded in 1920 by German immigrant Ehrhardt Koch. New Era Cap's first retail store opened in New York City in mid-2006.

New ERA Cap Co., Inc.

160 Delaware Ave
Buffalo, NY 14202-2404
Phone: 1 (716) 604-9000

Firm Stats

Employer Type: Privately Owned
President and CEO: Christopher H. Koch
SVP and COO: Jim Patterson
CFO: Kevin Wilson
Employees (This Location): 326
Employees (All Locations): 1,200

Major Office Locations

Buffalo, NY

Other Locations

Chicago, IL
Buffalo, NY
Derby, NY
Paris, France