North Atlantic Trading Company is on the straight and narrow, but it prefers its business path to incorporate plenty of Zig-Zags. Its North Atlantic Operating Company (NAOC), best known for its Zig-Zag brand of rolling papers, is a top importer and distributor of cigarette rolling papers in the US. NAOC also sells several styles of tobaccos, rolling machines, and accoutrements. North Atlantic Trading's National Tobacco subsidiary is a leading maker of chewing tobacco in the US on the strength of its best-selling Beech-Nut chaw, as well as Havana Blossom, Trophy, Stoker, and others. Chairman Thomas F. Helms Jr. owns about 49% of North Atlantic Trading.