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About Micro Electronics, Inc.

There's nothing small about the way Micro Electronics sets up shop. The retailer sells computers and consumer electronics through an e-commerce site and through about 25 stores operating under the Micro Center banner in more than 15 US states . The stores stock about 30,000 products across  numerous categories , including desktop  and notebook computers  from major manufacturers such as Apple  and HP , as well as Micro Electronics' own WinBook  and PowerSpec brands . Furthermore, Micro Center is the leading US supplier for Arduino and Raspberry Pi. Founded in 1979, Micro Electronics also provides repair, build services, and recycling services for computers and other electronics.  

Operations

Micro Electronics sells notebook and desktop computers (and related supplies), video game consoles and gaming PCs, office furniture and supplies, and home theater systems, to name a few. The retailer also provides educational, repair, maintenance, and mail order services for computers and related items. Additionally, Micro Electronics offers protection plans, remarketing and recycling services.

Besides its Micro Center computers and electronics retailing business, the company boasts e-commerce site Micro Center Online. 

Geographic Reach

The Hillard, Ohio-based computer and consumer electronics retailer boasted a global e-commerce site and about 25 store locations in more than 15 US states, including: California, Colorado, Georgia, Illinois, Kansas, Massachusetts, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas, and Virginia.

Sales and Marketing

Micro Center advertises and sells its products from its stores, catalog, and online site. Its stores cater to tech enthusiasts with "Build Your Own" departments -- which allow customers to assemble their computers from scratch -- and "Knowledge Bars" up front where customers can speak with technicians. The chain distinguishes itself from its big-box competitors by stocking a wider assortment of products and employing a knowledgeable sales force. In addition, Micro Center is the leading U.S. supplier for Arduino and Raspberry Pi. In terms of brands, the company is an authorized reseller of Apple, EPSON, HP, ASUS and Samsung, to name a few. 

Overall, the company caters to IT professionals, small businesses, local governments, students, engineers, programmers, makers, tech enthusiasts, gamers, computer product and electronic device customers. 

Company Background

In late 2012, looking to streamline its client base and sales channels, Micro Electronics sold its Redemtech electronic asset disposition (EAD) services provider to Arrow Electronics. Redemtech served a roster of large enterprise clients, OEMs, and government. It also sold refurbished computers, peripherals, and parts through its Red Rabbitt online store to wholesale buyers, resellers, businesses, as well as consumers.

Micro Electronics was founded in 1979 by John Baker.

Micro Electronics, Inc.

4119 Leap Rd
Hilliard, OH 43026-1117
Phone: 1 (614) 850-3000

Firm Stats

Employer Type: Privately Owned
Vice President: Kevin Hollingshead
Branch Manager: Rebecca Kes
President: Richard Mershad
Employees (This Location): 400
Employees (All Locations): 2,299

Major Office Locations

Hilliard, OH

Other Locations

Tustin, CA
Denver, CO
Duluth, GA
Marietta, GA
Chicago, IL
Westmont, IL
Shawnee Mission, KS
Rockville, MD
Madison Heights, MI
Minneapolis, MN
Saint Louis, MO
Westbury, NY
Cincinnati, OH
Cleveland, OH
Columbus, OH
Hilliard, OH
Wayne, PA
Dallas, TX
Houston, TX
Fairfax, VA