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About Levi Strauss & Co.

Pioneering American apparel maker Levi Strauss & Co. has jeans in its genes. A global manufacturer of brand-name clothing, Levi Strauss sells jeans and sportswear under the Levi's, Dockers, Signature by Levi Strauss, and Denizen labels in more than 110 countries. It also markets men's and women's underwear and loungewear. The company distributes its brand products through more than 695 company-operated stores located in over 30 countries, and through the third-party and first-party online stores. Levi Strauss makes more than 75% of its revenue from Levi's branded men's pants. The company went public (again) in early 2019, although the Haas family (descendants of founder Levi Strauss) still controls it.


In early 2019 Levi Strauss raised some $625 million in a public offering. The company plans to use its portion of the proceeds for general corporate purposes. 


Directly or through third parties, LS&CO. designs, markets, and sells jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear, and related accessories for men, women, and children. Company-operated and online stores generated about 30% of revenues in fiscal 2016.

LS&CO. distributes its Levi's and Dockers products through more than 695 company-operated stores located in more than 30 countries, including the US, and through the third-party and first-party online stores. The company distributes its Levi's and Dockers products nationwide through chain retailers and department stores. Outside the US, it distributes products primarily to department stores, specialty retailers, and approximately 2,200 franchised and other brand-dedicated stores.

By product, LS&CO. generated more than 75% of its total revenue from men's products during fiscal 2016. Pants made about 75% of total revenue, and the Levis' branded products generated more than 85% of total revenue.

Geographic Reach

Iconic LS&CO. sells its products in more than 110 countries. It operates manufacturing, distribution, and finishing facilities in the Americas, Europe, and Asia/Pacific regions. The company's Americas segment contributed about 60% to its total revenue during fiscal 2016, while its Europe and Asia (which counts the Middle East and North Africa) segments contributed about 25% and 15%, respectively. Its key markets are the US, France, Germany, Mexico, and the UK.

Sales and Marketing

A multi-channel marketer, LS&CO. sells its products in more than 50,000 retail locations worldwide. Its brands lend themselves to a variety of retail formats, including chain retailers (JCPenney, Kohl's, Wal-Mart, and Target), department stores (Macy's, Nordstrom, and Barney's), and company-operated e-commerce sites and online stores of other retailers. Sales to its top 10 wholesale customers have accounted for approximately 30% of revenues.

The company distributes its products through a wide variety of retail formats around the world, including chain and department stores, franchise stores and shop-in-shops, company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer ecommerce sites.

Altogether, LS&CO. spent $284.0 million on advertising in fiscal 2016, up from $276.4 million the prior fiscal period.

Financial Performance

The company's revenue was $4.5 billion during fiscal 2016, up slightly compared to the prior fiscal year. The small increase was largely driven by an increase in revenue from Europe. LS&CO. reported net income of about $291 million for fiscal 2016, which was a slight spike compared to the $209 million the company reported for net income in fiscal 2015. The high cost of producing the goods the company sells, along with its selling, general, administrative, and interest expenses resulted in LS&CO.'s modest net income on $4.5 billion in revenue.


LS&CO continued in 2016 to follow a handful of growth-oriented measures, including: driving profitable growth of its core men's pants brands (Dockers and Levi's); expanding its brand reach and diversifying into new or undertapped geographic markets, including China, India, Russia, and Brazil; becoming omni-channel through online stores, franchises, and company-operated stores; and improving its cost structure to ensure long-term profitable growth.

Levi Strauss & Co.

San Francisco, CA 94111-1264
Phone: 1 (415) 501-6000


Employer Type: Publicly Owned
Stock Symbol: LEVI
Stock Exchange: , NYSE
President & CEO, Director: Charles V. Bergh
Chairman: Stephen C. Neal
EVP and CFO: Harmit J. Singh
Employees (This Location): 1,600
Employees (All Locations): 14,400

Major Office Locations

San Francisco, CA

Other Locations

Foley, AL
Leeds, AL
Bentonville, AR
Anthem, AZ
Scottsdale, AZ
Alpine, CA
Altoona, CA
Byron Center, CA
Cabazon, CA
Calexico, CA
Carlsbad, CA
Irvine, CA
Lake Elsinore, CA
Malibu, CA
Milpitas, CA
Napa, CA
Ontario, CA
Orange, CA
San Diego, CA
San Francisco, CA
Santa Barbara, CA
Santa Clara, CA
Santa Monica, CA
Sunbury, CA
Torrance, CA
Walnut Creek, CA
Denver, CO
Westbrook, CT
Ellenton, FL
Estero, FL
Fort Myers, FL
Homestead, FL
Miami, FL
Miramar, FL
Orlando, FL
Weston, FL
West Palm Beach, FL
Commerce, GA
Dawsonville, GA
Lawrenceville, GA
Locust Grove, GA
Waipahu, HI
Chicago, IL
Rosemont, IL
Schaumburg, IL
Fremont, IN
Hebron, KY
Wrentham, MA
Hagerstown, MD
Novi, MI
Bloomington, MN
Eagan, MN
Branson, MO
Osage Beach, MO
Canton, MS
Asheville, NC
Mebane, NC
Elizabeth, NJ
Tinton Falls, NJ
Santa Fe, NM
Henderson, NV
Las Vegas, NV
Sparks, NV
Flushing, NY
New York, NY
Niagara Falls, NY
Waterloo, NY
Burbank, OH
Monroe, OH
Eugene, OR
Portland, OR
Tannersville, PA
Bluffton, SC
Gaffney, SC
Knoxville, TN
Nashville, TN
Sevierville, TN
Canutillo, TX
Cypress, TX
Dallas, TX
Frisco, TX
Grand Prairie, TX
Grapevine, TX
Hillsboro, TX
Houston, TX
Mercedes, TX
Roanoke, TX
Round Rock, TX
Terrell, TX
Park City, UT
Mc Lean, VA
Williamsburg, VA
Bengaluru, India
Gurgaon, India
Mumbai, India
New Delhi, India
Adachi-Ku, Japan
Aki-Gun, Japan
Chiba, Japan
Chitose, Japan
Ebina, Japan
Fuchu, Japan
Fukuoka, Japan
Funabashi, Japan
Gamou-Gun, Japan
Gotemba, Japan
Hachioji, Japan
Hamamatsu, Japan
Hiratsuka, Japan
Hiroshima, Japan
Hokuto, Japan
Imba-Gun, Japan
Inashiki-Gun, Japan
Iruma, Japan
Iwata, Japan
Izumisano, Japan
Kanazawa, Japan
Kashihara, Japan
Kawanishi, Japan
Kawasaki, Japan
Kisarazu, Japan
Kitahiroshima, Japan
Kitakyushu, Japan
Kita Saku-Gun, Japan
Kobe, Japan
Koshigaya, Japan
Koto-Ku, Japan
Kurashiki, Japan
Kuwana, Japan
Kyoto, Japan
Minato-Ku, Japan
Nagoya, Japan
Nishinomiya, Japan
Osaka, Japan
Oyabe, Japan
Sagamihara, Japan
Saitama, Japan
Sakai, Japan
Sano, Japan
Sapporo, Japan
Sendai, Japan
Shibuya-Ku, Japan
Shinjuku-Ku, Japan
Sumida-Ku, Japan
Tachikawa, Japan
Taito-Ku, Japan
Toki, Japan
Tomigusuku, Japan
Toshima-Ku, Japan
Tosu, Japan
Toyonaka, Japan
Yokohama, Japan
Alexania, Brazil
Belo Horizonte, Brazil
Camacari, Brazil
Caucaia, Brazil
Contagem, Brazil
Itapevi, Brazil
Itupeva, Brazil
Novo Hamburgo, Brazil
Rio De Janeiro, Brazil
Sao Paulo, Brazil
Calgary, Canada
Edmonton, Canada
Etobicoke, Canada
Hamilton, Canada
Montréal, Canada
North York, Canada
Rocky View County, Canada
Aguascalientes, Mexico
Järfälla, Sweden
Stockholm, Sweden
Taipei City, Taiwan
Mainz, Germany
München, Germany