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About Jockey International, Inc.

Jockey International has nothing to do with horses and everything to do with the classic men's brief (its invention). The 140-year-old company makes men's, women's, and children's underwear and loungewear. Its products are sold in major department and specialty stores. Jockey licenses and distributes its apparel in 145-plus countries and holds several licensing agreements. Chairman and CEO Debra Waller and her family own the company. Cooper & Sons, the predecessor of Jockey, was founded by Samuel Cooper in 1876 as a hosiery company intended to relieve lumberjacks of blisters and infections resulting from shoddy wool socks.

Strategy

Jockey has its eye on the younger generation to keep its more than 140-year business relevant in modern times. The company has found itself losing market share, along with other industry stalwarts such as Maidenform, Fruit of the Loom, Vanity Fair, and Victoria's Secret, in the women's market. Meanwhile, athletic and fashionable brands such as Aerie, Soma Intimates, Nike, and H&M have gained share in recent years, according to Coresight Research.  

Looking to stake its place with younger shoppers, the company has launched a new exclusive underwear and loungewear line with Target called Jockey Generation. The collection is aimed at young millennial families and offers more than 50 styles of  for men, women, and children. 

The company is also expanding its retail offerings. Jockey opened a new retail concept in New York City in 2019 aimed at modern shoppers, featuring exclusive merchandise, a mix-and-match style "underwear bar," and an Instagram wall for customers to share content on social media. 

Jockey International, Inc.

2300 60TH ST
Kenosha, WI 53140-3889
Phone: 1 (262) 658-8111

Stats

Employer Type: Privately Owned
CFO and CIO: Dain Bussewitz
President And Chief Operating Officer: Mark Fedyk
Chairman and CEO: Debra S. Waller
Employees (This Location): 320
Employees (All Locations): 1,500

Major Office Locations

Kenosha, WI

Other Locations

Foley, AL
Chandler, AZ
Glendale, AZ
Cabazon, CA
Camarillo, CA
Carlsbad, CA
Folsom, CA
Gilroy, CA
Lake Arrowhead, CA
Livermore, CA
Pismo Beach, CA
Castle Rock, CO
Silverthorne, CO
Westbrook, CT
Rehoboth Beach, DE
Destin, FL
Ellenton, FL
Fort Myers, FL
Lutz, FL
Orlando, FL
Saint Augustine, FL
Sunrise, FL
Vero Beach, FL
West Palm Beach, FL
Locust Grove, GA
Williamsburg, IA
Aurora, IL
Schaumburg, IL
Tuscola, IL
Edinburgh, IN
Fremont, IN
Michigan City, IN
Kansas City, KS
Lee, MA
Wrentham, MA
Hagerstown, MD
Freeport, ME
Kittery, ME
Birch Run, MI
Howell, MI
Albertville, MN
Branson, MO
Warrenton, MO
Blowing Rock, NC
Charlotte, NC
Concord, NC
Cooleemee, NC
Mocksville, NC
Smithfield, NC
Merrimack, NH
North Conway, NH
Tilton, NH
Flemington, NJ
Jackson, NJ
Las Vegas, NV
Central Valley, NY
Deer Park, NY
Lake George, NY
New York, NY
Waterloo, NY
Aurora, OH
Burbank, OH
Jeffersonville, OH
Monroe, OH
Lincoln City, OR
Troutdale, OR
Woodburn, OR
Hershey, PA
Lancaster, PA
Myrtle Beach, SC
Sevierville, TN
Allen, TX
Round Rock, TX
San Marcos, TX
Terrell, TX
Leesburg, VA
Williamsburg, VA
Essex Junction, VT
North Bend, WA
Oshkosh, WI
Pleasant Prairie, WI
York, England