About Converse Inc.
With its roots as a popular basketball shoe worn by professionals, Converse has morphed under
Operations
The company designs, distributes and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.
Geographic Reach
Massachusetts-based Converse sells its footwear and other items globally through retailers in more than 160 countries and through about 85 company-owned retail stores nationwide and half a dozen international retail stores. The company maintains a facility in Ontario, California, from which it ships products for two of
Its largest direct distribution markets are the US, the UK, and China.
Sales and Marketing
Financial Performance
Converse's revenues decreased by 1% to in fiscal 2016 to $1.96 billion. The company accounted for 6% of NIKE's total revenues that year.
Strategy
Converse is recognized as a top contributor among a handful of NIKE's brands. To this end, NIKE divested its big-name
Converse counts its strategy of regularly rolling out new products to keep consumers enticed to keep adding Converse shoes to their closets. The rise can be attributed to increased consumer demand in the US and internationally.
What has helped to spur sales increases is Converse's launch of a sneaker line linked to classic rock brands, such as The Who and Pink Floyd. The Who tribute shoe even outpaced the firm's previous best seller -- the basic black Chuck Taylor. Converse has added to its collection by debuting sneakers featuring Metallica and AC/DC, as well as a line of Dr. Seuss-inspired sneakers for men, women, and children through a deal with Dr. Seuss Enterprises. The shoe company further identifies with musicians through its Converse Rubber Tracks, a recording studio it opened in Brooklyn in mid-2011 that's offered free to recording artists and groups. In 2014 Converse partnered with British luxury brand Hancock Vulcanised Articles to enhance the Jack Purcell mid-top sneaker with rubber-bonded, water-repellant materials.
It relocated its world headquarters in early 2015 to Boston.
1 Lovejoy Wharf
Boston, MA 02114-2114
Phone: 1 (978) 983-3300
Employer Type: Privately Owned
President and CEO: Jim Calhoun
Global Director Of Merchandise All Star Apparel: Stephen Clark
Vice President Digital Commerce: Stuart Spiegel
Employees (This Location): 200
Employees (All Locations): 261
Boston, MA
Chandler, AZ
Calexico, CA
Camarillo, CA
Commerce, CA
Long Beach, CA
Montclair, CA
Ontario, CA
Orange, CA
San Francisco, CA
San Leandro, CA
Santa Monica, CA
Tejon Ranch, CA
Rehoboth Beach, DE
Florida City, FL
Kissimmee, FL
Saint Augustine, FL
West Palm Beach, FL
Pooler, GA
Woodstock, GA
Waipahu, HI
Kansas City, KS
Boston, MA
Somerville, MA
Wrentham, MA
Auburn Hills, MI
Byron Center, MI
Albertville, MN
Pearl, MS
Merrimack, NH
Las Vegas, NV
Jeffersonville, OH
Sunbury, OH
Beaverton, OR
Allen, TX
Cypress, TX
Grand Prairie, TX
Laredo, TX
Lubbock, TX
Mercedes, TX
Round Rock, TX
Williamsburg, VA
Quil Ceda Village, WA
Pleasant Prairie, WI