About Casio America, Inc.
You might be (G-)shocked to learn how many products Casio America sells. A US subsidiary of Japanese electronics giant
In 2013 Casio America, along with its parent company, launched a new digital signage business. Operating as Casio Signage, the unit aims to help retailers better compete within the aggressive retail industry by leveraging the signs to attract new and repeat customers. It's primarily focused on revolutionizing storefront advertising. To do so, it's offering storefront advertising tools and cloud services (to distribute digital coupons). The tools have the ability to produce realistic-looking characters that talk to customers passing by. It offers multilingual support and multifunctional options as part of its fully customizable system.
The company is known for its calculators, keyboards, digital cameras, mobile presentation devices, label printers, watches, cash registers, and other consumer electronic products.
Based in Dover, New Jersey, Casio America serves as a US subsidiary of Japan's
North America contributed about 11% of parent
Strategies intended to reverse the slide in sales, include focusing on the timepiece business, and selling more electronic dictionaries to elementary school students.
Casio employs a strategy of frequently updating and launching offshoots of its popular watches and other consumer products to spur sales. To that end, in late 2012 the company created a limited edition EDIFICE men's watch -- the EQSA500RB-1A -- through a collaboration with Red Bull Racing. Casio also relaunched the Deco-G. The crystal-encrusted timepiece sells for about $200 and is available exclusively a
570 MOUNT PLEASANT AVE
Dover, NJ 07801-1631
Phone: 1 (973) 361-5400
Employer Type: Privately Owned
Strategic Events Manager: Jason Batchelder
Manager: Cindy Gaffney
New York Account Manager: Evelyn Marshall
Employees (This Location): 240
Employees (All Locations): 250