Skip to Main Content

About Calvin Klein, Inc.

Best known for its underwear, global fashion brand Calvin Klein also makes men's and women's sportswear (casual apparel), outerwear, fragrance, accessories, footwear, men's formalwear, women's dresses, suits and handbags, and items for the home. Its five brands are CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance. As well as making its own products, Calvin Klein does a roaring trading licensing its name to around 50 third-party producers of fragrance, women's apparel, footwear, eyewear, watches, and jewelry. Calvin Klein reaches customers across the globe through e-commerce and wholesale channels and via owned and licensed stores. The company was founded in 1968 by Barry Schwartz and designer Calvin Klein and is now owned by PVH.

Financial Performance

In 2018 Calvin Klein accounted for 39% of parent company PVH's annual sales, or roughly $3.8 billion. Total sales of products under the Calvin Klein brand, including revenue attributable to licensing partners, reached $9.8 billion.

Strategy

Calvin Klein's business model is to use its five brands and licensing partners to tap into various price points and consumer groups at home in the US and internationally. Each brand is positioned in a distinct marketing identity and position while the company exerts centralized control over licensees to preserve Calvin Klein's brand prestige and image. The company does not always get it quite right, however; it exited its high-end Calvin Klein label in 2019 and shuttered its flagship Madison Avenue store, citing a failure to strike a chord with customers.

Calvin Klein's position in the US market its relatively mature, with sales growth typically in the low-mid single digits. As such, the company looks further afield for growth opportunities. Europe is the company's short-term prize, where it continues to develop Calvin Klein to a lifestyle brand (it's mainly known for underwear in Europe), expanding product categories and distribution partners and deepening its presence in existing channels. It aims to double the $1 billion sales racked up in 2018.

In the longer-term, Calvin Klein has its sights on Asia as growth in middle income consumers increases the company's potential customer base. It has been busy expanding product categories, focusing on digital, and creating consumer engagement initiatives. Japan in particular is a target given the company's low presence in the company. 

Calvin Klein, Inc.

205 W 39TH ST
New York, NY 10018-3104
Phone: 1 (212) 719-2600

Stats

Employer Type: Privately Owned
President, Men's Wear: Alexander Cannor
Chairman: Paul T. Murry
CEO: Steven B. Shiffman
Employees (This Location): 600
Employees (All Locations): 700

Major Office Locations

New York, NY

Other Locations

Anthem, AZ
Glendale, AZ
Barstow, CA
Brea, CA
Cabazon, CA
Camarillo, CA
Costa Mesa, CA
Gilroy, CA
Livermore, CA
Torrance, CA
Tulare, CA
Vacaville, CA
Washington, DC
Estero, FL
Florida City, FL
Miami, FL
Orlando, FL
Vero Beach, FL
West Palm Beach, FL
Dawsonville, GA
Aurora, IL
Rosemont, IL
Schaumburg, IL
Michigan City, IN
Lee, MA
Wrentham, MA
Hagerstown, MD
Hanover, MD
Queenstown, MD
Kittery, ME
Auburn Hills, MI
Byron Center, MI
Albertville, MN
Chesterfield, MO
Osage Beach, MO
Merrimack, NH
Atlantic City, NJ
Bridgewater, NJ
Elizabeth, NJ
Flemington, NJ
Secaucus, NJ
Las Vegas, NV
Central Valley, NY
Deer Park, NY
New York, NY
Niagara Falls, NY
Aurora, OH
Monroe, OH
Hershey, PA
King Of Prussia, PA
Tannersville, PA
Allen, TX
Katy, TX
Mercedes, TX
San Marcos, TX
Park City, UT
Leesburg, VA
Williamsburg, VA
Woodbridge, VA
Kenosha, WI