BSH Home Appliances works to keep kitchens and washrooms productive. The company makes and distributes a variety of high-end home appliances, such as dishwashers, ovens, cooktops, ranges, washing machines, and dryers. It sells them under the Gaggenau, Bosch, and Thermador brands. BSH serves the US and Canadian markets, selling products directly to new homebuilders, as well as through retailers the likes of
Operations
BSH Home Appliances, part of its German parent's North American operations, is organized by product category -- laundry, dishwasher, cooking, and refrigeration -- to focus on BSH's core competences.
The company makes products specifically for the American market, instead of importing products from Germany. Refrigerators, washers, and dryers sold in the US are about 50% larger than comparably priced models in Europe and Asia. BSH Home Appliances also imports certain products, such as the Tassimo single-cup brewer, for sale at retail stores and online in the US.
Geographic Reach
Based in California, BSH Home Appliances serves North American consumers and homebuilders for its German parent. Its products are made in the US at its plants in North Carolina and Tennessee.
Strategy
As part of BSH's rebound strategy, it is focused on selling more of its energy efficient offerings. The appliance maker also plans to invest an additional $50 million in its dishwasher business.
Though it has seen mixed results in North America, mostly due to currency conversion rates, BSH Home Appliances' parent believes the economic recovery will continue in the region. Accordingly it has opened a new design center in New York and extended its agreement with distributor Purcell Murray through 2017.
1901 MAIN ST STE 600
Irvine, CA 92614-0521
Phone: 1 (949) 440-7100
Employer Type: Privately Owned
National Service Parts Manager: Clifford Blackwell
Manager of Service Parts: Dan Doti
Builder Sales Manager: Michael White
Employees (This Location): 220
Employees (All Locations): 1,500
Irvine, CA
Irvine, CA
New Bern, NC
Jacksboro, TN
Knoxville, TN