Based in Pennsylvania, Wise primarily caters to customers in the Eastern US across more than 20 states from Florida to Maine.

Sales and Marketing

Wise serves several sectors, such as retail food and convenience stores located in the Eastern US. The company's customers include some of the country's largest retailers, including Giant, Kmart, Kroger, Wal-Mart, Walgreen, Food Lion, Target, and Winn-Dixie.

A longtime fixture in New York, Wise counts the city's youth among one of its target audiences. Indeed, the snack foods maker has used marketing campaigns that spotlight dancing to specifically target young African Americans and Hispanics living in small neighborhoods across New York City. As part of this effort, Wise also travels to several events and festivals, such as the Bronx Music Festival.

Company Background

Wise was purchased by investment firm Palladium Equity Partners in 2000. Additionally, Wise received a boost through a late 2010 credit facility provided by Ally Commercial Finance and Siemens Financial Services. The deal involved a $48 million credit facility, a revolving credit line, and a term loan. The debt arrangements, which came on the heels of the economic downturn, allowed Wise to refinance existing debt while keeping an eye on growth.